What is VideoReady?
VideoReady is TO THE NEW's rich, flexible, and extendable white-label OTT platform that helps content owners, broadcasters, operators, and digital-first brands launch scalable streaming platforms quickly and cost-effectively. Built on a cloud-agnostic OTT infrastructure, it combines pre-built multi-device OTT apps for mobile, web, Smart TVs, and streaming devices with robust backend capabilities for video ingestion, management, delivery, personalization, and monetization.
Designed for live, on-demand, episodic, and sports content, VideoReady is a full-stack video delivery platform that accelerates go-to-market while enabling full customization, IP ownership, and freedom from vendor lock-in, helping businesses reduce engineering effort, scale seamlessly, and deliver engaging video experiences that drive revenue and user retention.
AI at the Core of VideoReady
VideoReady embeds GenAI and intelligent automation across the OTT lifecycle, from content discovery and personalization to monetization and engagement. Its AI-native architecture enables streaming platforms and enterprise video platforms to move beyond static workflows and deliver adaptive, data-driven viewer experiences at scale.
What do you get with VideoReady?
Foundational value propositions of our highly customizable, end-to-end OTT streaming platform.
Monetization-First Approach
Drive revenue with a platform engineered around multi-model monetization, supporting AVOD, SVOD, TVOD, coupons, promotions, ad stitching, and flexible pricing workflows.
Launch Faster, Scale Smarter
Get to market in weeks, not months, with ready-to-use components, pre-built app templates, and a modular architecture designed for rapid rollout and future upgrades.
Pre-built, Cross-Platform OTT Applications
Deliver consistent UX across mobile apps, web, Smart TVs, and streaming devices with ready-to-launch reference applications. Reduce development time dramatically and reach users anywhere.
Full Ownership & Customization
VideoReady gives complete IP and source control letting you customize design, features, workflows, and roadmaps without limitations or platform lock-in.
Modelled for Business Outcomes
Built with flexibility at its core, VideoReady supports diverse pricing models and a rich partner marketplace enabling bespoke solutions tailored to each OTT business’s revenue strategy and operational needs.
The full streaming stack, end to end
Comprehensive, modular OTT infrastructure to launch, manage, and grow your streaming platform, without stitching together multiple vendors.
Manage end-to-end content preparation to accelerate publishing and maintain consistent quality across platforms.
- Video QC & conformance
- Content curation & editorial workflows
- Compliance & brand governance
- Metadata creation & enrichment
- Packaging and multi-platform publishing
Centralize content, metadata, and operational control with an enterprise-grade CMS built for scale and flexibility.
- Metadata, user, and EPG management
- Content scheduling & publishing control
- Live stream orchestration & workflows
- VOD processing & delivery
Maximize revenue with support for SVOD, AVOD, TVOD, and hybrid models, powered by flexible monetization and ad capabilities.
- Subscription & entitlement management (SVOD/TVOD/AVOD support)
- Multi-device access & concurrency control
- Sponsored content & branded placements
- Advanced ad monetization for live & VOD
- Ad decisioning and delivery engine
Deliver personalized, interactive, and community-driven experiences that increase engagement, retention, and watch time.
- UI orchestration & experience personalization
- AI-driven recommendations
- Watch parties & co-viewing experiences
- Interactive features (polls, quizzes, predictors, AMAs)
- Social & community features (chat, feeds, groups)
Enable seamless, high-quality playback with a feature-rich video player optimized for performance, interactivity, and monetization.
- Multi-view & picture-in-picture playback
- In-player chat & real-time interaction
- Key moments & timeline markers
- Real-time stats & integrations
- Social & community features (chat, feeds, groups)
- Seamless ad playback suppor
- 4K UHD, Dolby, and 5.1 audio support
Gain actionable insights to optimize content performance, user engagement, and revenue outcomes.
- Platform performance dashboards
- Content lifecycle & VOD tracking
- Media processing job analytics
- Real-time stats & integrations
- Video engagement analytics
- Campaign & revenue reporting
Available on all major devices
Reach audiences everywhere with native multi-device OTT apps and enterprise OTT app development capabilities across mobile, connected TVs, gaming consoles, and streaming devices, all powered by one unified TV-everywhere solution.
Who it's for?
Purpose-built for the full spectrum of OTT providers across industries.
Sports Content owners/providers
Stream live and on-demand sports with scalable delivery, fan engagement features, and multi-device playback
Entertainment Platforms
Power movies and shows with reliable streaming, enriched metadata, and flexible monetization models
Publishers
Enable fast video publishing, metadata enrichment, and multi-channel distribution for higher engagement and revenue
EdTech Platforms
Deliver secure video learning with structured content, adaptive streaming, and learner performance analytics
Live Events Providers
Stream concerts, conferences, and large-scale events with real-time publishing, adaptive playback, audience engagement features
Broadcasters
Support TV-everywhere with live channels, catch-up TV, and consistent multi-screen viewing
Media Startups & New Streaming Platforms
Launch quickly with a ready OTT foundation that scales while preserving customization control
Fitness streaming
Deliver live and on-demand workouts with high-quality streaming, community features, and subscription monetization
Ready to reimagine OTT
and connect with your audience
in a NEW way?
Proven OTT delivery at scale
What changes when you use VideoReady
VideoReady is designed as a strategic OTT streaming platform and enterprise video platform for businesses seeking scale, differentiation, and continuous innovation.
Go live in weeks, not months
Pre-integrated multi-device OTT apps, modular OTT infrastructure, and intelligent automation enable rapid deployment while preserving full control over roadmap and experience design
Unlock Flexible Monetization
Drive revenue through all major models - AVOD, SVOD, TVOD - with an integrated video monetization platform, ad engine, subscription management, and tools for sponsorships and hybrid strategies
Engage Viewers on Every Screen
Deliver a consistent, high-quality experience across mobile, web, and Connected TV devices with native multi-device OTT apps and a robust cross-platform video delivery platform
Sustained Viewer Growth
Personalization, conversational discovery, and engagement intelligence on VideoReady's video engagement platform increase watch time, reduce churn, and strengthen brand affinity
Deliver Frictionless Discovery
Hyper-personalized recommendations and intelligent search ensure users always find content they love, directly reducing churn on your OTT streaming platform
Own Your Platform & Roadmap
Retain full IP and source code ownership, enabling complete customization, freedom from vendor lock-in, and control over your platform's strategic evolution
VideoReady Partner Ecosystem
Our Insights
Stay ahead with the latest industry trends, our thought leadership and perspective on OTT app development, live streaming platforms, and enterprise video.
Fresh perspectives, straight from our experts.
Stay updated with the latest industry trends.
Why VideoReady?
VideoReady isn't just software. It's a strategic foundation designed for enterprises that refuse to compromise on quality, speed, or ownership.
Enterprise-grade OTT CMS built on deep OTT experience, enabling efficient content workflows and operational scale
Supports diverse metadata structures with an EAV foundation to handle complex, evolving content requirements across any enterprise video platform
Cloud-agnostic, microservices-driven OTT infrastructure for performance, reliability, and zero lock-in
End-to-end white-label OTT platform with deep customization for complete brand ownership
Easy integration with industry-leading tools across marketing, analytics, notifications, and ad engines
Build the next great
OTT platform!
Discover how VideoReady helps you build, monetize,
and scale streaming experiences - faster than you thought possible.
Questions? We've Got Answers.
Everything you need to know about VideoReady and getting started.
How quickly can we launch an OTT platform with VideoReady?
VideoReady accelerates OTT platform launch to weeks, not months, using pre-built apps, configurable templates, and marketplace-led integrations for rapid deployment.
What monetization models does VideoReady support?
VideoReady's video monetization platform supports AVOD, SVOD, TVOD, and hybrid monetization models, including server-side ad insertion (SSAI), dynamic ad stitching, subscription management, and sponsored content.
Can we fully customize the platform to match our brand?
Yes. VideoReady is a fully white-label OTT platform with complete IP and source code ownership, allowing deep customization of UI/UX, workflows, and features without vendor lock-in
Does VideoReady support live streaming and live-to-VOD workflows?
Yes, VideoReady includes a complete live streaming pipeline with live channel management, real-time monitoring, encoder integration, and automated live-to-VOD conversion.
Is the VideoReady platform scalable for large audiences?
Yes. VideoReady's cloud-agnostic OTT infrastructure is built on a microservices-driven architecture that scales seamlessly to support millions of concurrent users with high availability and performance, as proven by 3M+ concurrent users supported in production.
What devices does VideoReady support?
VideoReady supports native OTT app development for iOS, Android, Apple TV, Android TV, Roku, Fire TV, Chromecast, Samsung Smart TV, LG Smart TV, Sony, Hisense, Vidaa, set-top boxes, PlayStation, and Xbox, making it one of the most comprehensive multi-device OTT platforms available for enterprise deployments. All apps share a unified backend, enabling consistent UX, centralized CMS control, and synchronized monetization across every screen.
Do we own the source code with VideoReady?
Yes. You have the option of retaining full IP and source code ownership of your white-label OTT platform, enabling complete control over your roadmap, customizations, and future enhancements.
What analytics and reporting capabilities are included?
VideoReady offers comprehensive OTT analytics for content performance, user engagement, video analytics, ad monetization, and platform health, with real-time dashboards and reporting.
What makes VideoReady different from other OTT platforms?
Unlike SaaS-based OTT platforms that restrict customization and retain platform ownership, VideoReady gives enterprises complete IP and source code ownership, a cloud-agnostic OTT infrastructure deployable on AWS, Azure, or Google Cloud, and pre-built multi-device OTT apps that reduce time-to-market from months to weeks, without sacrificing control over design, features, or roadmap.