Overview

We are an end-to-end digital marketing partner helping companies of all sizes, from start-ups to global enterprises, turn their digital ambition into business outcomes. We provide full funnel digital marketing services that are powered by data and analytics to drive measurable ROI and make your brand stand out in the digital landscape.

With an AI-led approach and seamless integration of creative, social, content, paid, and analytics, we help you increase reach, boost engagement, and drive conversions. At TO THE NEW, we go beyond strategy - we deliver performance.

  • $15M+ ad spend managed
  • 100+ global B2B and B2C clients
  • 200+ digital marketing experts

Companies that trust us

  • 3M
  • Hilti
  • Amaron
  • Tata Play
  • Zess
  • Invest India
  • Cera Sanitaryware Ltd
  • Eli Lilly
  • Tech Mahindra
  • HCLTech
  • JoVE
  • Gleneagles Hospitals

Our services

As a results-driven digital marketing company, we combine strategy, creativity, and performance to deliver 360° digital marketing services for growth.

We bring brands to life with visually stunning creatives powered by human expertise and AI innovation. Our team of 85+ specialists blends storytelling, creativity, and US design to craft engaging experiences that captivate your audience. We help brands with graphic design, art, animation, video editing, and adaptation work, leveraging advanced AI tools like Dall-E and Midjourney.

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We help brands create and execute compelling social media strategies that align with their business goals. With content and creativity at the core, we ensure your brand stays relevant, responsive, and ahead of the competition. We enhance your social presence with AI-powered insights, content creation, targeting, and campaign optimization.

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We create full funnel performance marketing campaigns that drive remarkable growth for your business. We plan and execute data-driven digital media strategies to help brands reach and engage their audiences across all digital channels including search, programmatic display, social, mobile, video and much more. With enhanced targeting, personalization, and AI-based insights, we boost ROI from paid media.

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Our team of SEO experts have a good understanding of complex algorithms and can create tailor-made SEO strategies covering the technical, on-page, and off-page activities to boost organic visibility and traffic. With AI revolutionizing SEO, we also work on Generative Engine Optimization (GEO) strategies to optimize content for AI-powered search engines and generative AI tools, like ChatGPT and Google's AI Overviews.

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Our team of marketing automation experts leverage deep knowledge of leading MAPs such as Marketing and SFMC to streamline set-up, integration, segmentation, and campaign design and development. With AI-backed strategies, intelligent database audits and enrichment, predictive lead lifecycle management, advanced automation workflows, we create personalized, high-converting customer journeys that deliver measurable ROI.

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Our team of Analytics experts have in-depth understanding of tools such as GA4, Adobe Analytics, Optimizely, Clevertap and advanced data visualization tools such as Power BI to help you analyze raw data and transform it into actionable insights. AI-powered strategies help us streamline tag management, track user behavior, optimize conversion funnels, and create advanced dashboards and reports helping brands maximize marketing ROI.

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We create strategically crafted, smartly repurposed, and designed content that attracts, connects, and converts customers. Our team of expert content writers and editors work on high-impact contents across formats such as blogs, whitepapers, ebooks, thought leadership articles, infographics, interactive magazines, and more.

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We create data-driven B2B marketing strategies that are aligned with business goals to help build awareness and conversions. Our team of B2B marketing and content experts specialize in lead generation, account-based marketing, content marketing, and email marketing automation to drive higher results.

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We offer full-service video production services with best-in-class combination of creative talent, processes and technologies to deliver Artwork and Animation services. We create product videos, animated ads, character design, illustrations, explainer videos, and edtech videos at scale. We enhance our workflow using advanced AI tools like Runway and Adobe Firefly to boost creativity and efficiency.

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Our expertise

Full-funnel digital marketing

Optimizing every step of the customer journey; our team is hands-on with delivery with expertise in search, social, technology and analytics

Expertise

Creative that converts

Our team of graphic designers, visual artists and motion graphic designers deliver compelling visuals that engage with your audience and drive results

Expertise

Omnichannel hyper-personalization

We understand your needs to develop customized marketing strategies that drive more business, increase your revenue and boost brand loyalty

Omnichannel

GenAI + Digital marketing

We integrate generative AI into digital strategies to enhance scale, personalization, and content efficiency

GenAi

Maximize reach, drive engagement and boost conversions
with our AI-powered digital marketing services.

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Industries we serve

Harnessing the latest AI tools, we turbocharge digital marketing to ignite growth and drive measurable ROI for companies across B2B and B2C industries.
Healthcare
Healthcare

Drive growth and transform patient and HCP engagement through advanced data-driven digital marketing strategies and campaigns

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Manufacturing
Manufacturing

Reach and engage potential customers, generate leads and boost sales pipeline with tailored digital marketing campaigns for manufacturers

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ITES
Government

Case studies

Empowering success through innovation: Real stories, real impact with our digital marketing services.
  • 3000+

    blogs across different domains, 200+ case studies published

  • 1500+

    webinar and conference videos

  • Tools used
    drant face
  • 200M+

    impressions achieved, 175% increase in paid media campaign CTR

  • 8,000+

    unique content posts & 212%+ increase in engagement on social media

  • Tool used
    Google Adword Sprinklr
  • 5x+

    increase in followers across social media platforms

  • 60%

    growth in organic traffic through SEO efforts

  • Tools used
    SemRush HootSuite
Alibaba Cloud

Amplifying Alibaba Cloud’s Global Reach with a 360-Degree Content Strategy

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Hilti

Maximizing digital ROI with 5.5K+ leads & 1Mn+ CHF online revenue

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Amaron

Transforming Amaron’s digital journey with integrated marketing solutions

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Our AI-led tech stack

We use AI-powered tools across every stage of digital marketing to unlock sharper targeting, faster optimization, and better ROI.

Our insights

Stay ahead with the latest industry trends, our thought leadership and perspective.

Latest from our blog

Fresh perspectives, straight from our experts. Stay updated with the latest industry trends.

View our blog

Blog post

Why Lead Scoring is the Key to Smarter Sales and Marketing Alignment

Blog post

Digital Marketing in 2025: Trends That Will Shape the Industry

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Whitepaper

Unlocking GDPR: A Practical Guide to Secure Marketing Automation with Act-On

Whitepaper

Comprehensive Guide to Marketo's REST APIs

Why partner with TO THE NEW?

With TO THE NEW, you’re not just getting digital marketing services, you’re gaining a strategic digital partner committed to your long-term success.
  • Our data-driven framework audits your brand’s strengths and weaknesses to create actionable insights and performance benchmarks

  • Our strategies evolve continuously, leveraging AI to stay aligned with the latest campaign trends and search behaviors

  • We map your brand’s personality into every stage of the customer journey, ensuring a consistent and impactful experience

  • We create and optimize your digital marketing strategies using real-time analytics to boost targeting accuracy, performance, and ROI

FAQs

How do you approach and solve complex marketing challenges in the digital-first world?

We ​approach ​online marketing challenges by combining data ​d​riven insights with audience-first thinking​. We analyze your current digital presence, audience behavior, and marketing funnels to identify gaps​. ​We ​then craft a custom strategy combining SEO, content, paid media, automation, and analytics to address those gaps and maximize ROI.

Why should we hire a digital marketing company?

We bring strategic focus, tools, and talent that may be hard to scale in-house. Our team of expert digital marketers can help you achieve the business goals with custom digital marketing strategies, AI-powered insights, performance tracking, and continuous optimization - keeping you ahead of the competition and aligned with the latest market trends.

What does a digital marketing agency do?

We craft and execute custom digital marketing strategies covering the entire ecosystem - Content and Creative Production, SEO, Performance Marketing (Paid Media Marketing), Social Media Marketing, Marketing Automation and Email Marketing, Video Marketing, Digital Analytics. Our proven digital strategies help enhance online visibility and drive sustainable business growth.

What are your pricing models for digital marketing services?

We offer flexible pricing models for various digital marketing services. It could be a monthly retainer, fixed scope/project based, or depending on the requirements, channel mix, and scope of work. Let’s discuss your needs to share an accurate estimate.

How cost-effective is digital vs. traditional marketing?

Digital marketing is often cost-effective than traditional channels offering precision targeting, real-time analytics, and scalable campaigns; it also delivers measurable ROI.

How do I ensure scalability in digital marketing solutions?

As part of our digital marketing consulting, we first identify the scalable opportunities most relevant to your business, and then recommend tailored solutions to help your campaigns grow effortlessly alongside your goals.