Sprint Zero & Why you should NOT refer to it

What is a Sprint As described in the Scrum Guide, Sprints are the heartbeat of Scrum, where ideas are turned into value. They are fixed length events of one month or less to create consistency. A new Sprint starts immediately after the conclusion of the previous Sprint. As a best practice, Sprint should include: Sprint […]

January 22, 2022

Digital Marketing

A Robust & Targeted Email Marketing Strategy

Introduction Marketing has never been easy. But the development in technology has reduced the workload. The task is still big but digitization heavily assists the marketers. Marketing Automation is one such product of the developing technologies. It is a process of using software to carry out repetitive marketing work.  Marketing Automation is a valuable part […]

January 11, 2022

Digital Analytics, Digital Marketing

Less is More – Form Conversions

In this post-pandemic era, we have seen companies focus heavily on digital marketing channels  such as webinars, virtual conferences, podcasts, etc.  The endgame for all these marketing efforts is a form fill. Marketers try to get the attention of their audience to sign up for their events over the plethora of other events out there.  […]

January 4, 2022

Grails, Java

Handling Exceptions in Grails

Daahh !! Who doesn’t know how to handle exceptions. A simple try-catch block would do the job. But think of so many methods where we will have to keep the same code of catching exceptions and then creating the desired response. Hmm, haven’t you heard of the common try-catch in the filter? Well, we can […]

January 3, 2022


Blockchain And Healthcare

1. Introduction The Blockchain Database is a distributed database that stores transactional data in the form of time as a “block” of recorded data and transactional data is unchanged. Nodes are the members of a Blockchain network that authenticate transactions. Blockchain technology allows different types of nodes to enter the Blockchain network, using specialized software […]

December 28, 2021

Android, Technology

CameraX: A Simpler Approach to Camera Application Development

CameraX is another addition to the Jetpack suite of libraries by Google to help developers incorporate camera capabilities into their applications. Although Camera2 API, the predecessor of CameraX, is known to be a powerful API, it is a little problematic to take full advantage of it, especially with a large number of manufacturers having a […]

December 26, 2021

Agile, Software development

Product Backlog and Refinement

Backlog, Backlog, Backlog… One of the key artifacts of Agile / Scrum is the idea of backlogs. Now it can be a Product Backlog at product level or a Sprint Backlog at sprint level. But it is one of the most used terms while working in an agile method. The Product Backlog is essentially a […]

December 23, 2021

Java, Product Engineering

Groovying on Template Aid for Java

If you haven’t combined Groovy scripts with your Java projects yet, you’re missing out. It’s super easy with Maven, and it’ll make your code more modular and elegant. But most importantly, you’ll have some fun scripting, and if nothing else, you’ll most certainly benefit from some of the grooviest features, including the magic that is Groovy’s GString! You […]

December 23, 2021


Myth: The Product Owner Exclusively Maintains the Product Backlog

What is a Product Backlog? Product backlog consists of desired product functionalities that provide a centralized and shared understanding of what to build and the order in which to build it. Consider it as a medium of creating transparency and roadmap across the board. The Product Backlog contains Product Backlog Items or PBIs which usually […]

December 22, 2021