Jobs Description

Responsibilities

Business & Demand Generation

Own the regional marketing pipeline - leads, opportunities, and conversions - for India & SEA, working in close alignment with regional sales and business development teams.
Plan and execute PPC campaigns (Google Search Ads, LinkedIn Ads) targeted at India & SEA audiences to drive high-quality, sales-ready leads.
Build and manage account-based marketing (ABM) initiatives to engage key target accounts across the region.
Track, report, and continuously optimise campaign performance against pipeline and revenue metrics.
Collaborate with the global digital marketing team to ensure regional campaigns are well-integrated with broader marketing initiatives.

Event Sponsorships & Conferences

Research, evaluate, and own end-to-end execution of sponsored industry events and technology conferences relevant to India & SEA markets.
Negotiate strategic sponsorship packages with event organisers to maximise brand exposure, speaking slots, and lead generation opportunities.
Manage all sponsorship deliverables including booth design, collateral, event branding, digital promotions, pre-event outreach, and post-event follow-ups.
Ensure all event commitments are delivered on time and to the highest standard of quality.

Roundtable Events & Office-Based Events

Conceptualise and execute high-impact, invite-only roundtable events for CXOs and senior decision-makers across India & SEA, positioning TO THE NEW as a trusted thought leader.
Own the full event lifecycle - theme development, speaker curation, guest list management, venue planning, and post-event engagement.
Plan and execute events hosted at TO THE NEW’s office premises, including client visits, partner meets, analyst briefings, and community engagements.
Develop compelling event content, presentations, and discussion frameworks that reflect TO THE NEW’s capabilities and industry perspectives.

Partner Marketing

Work closely with technology and ecosystem partners to co-create and co-execute marketing programmes, joint events, and demand-generation campaigns for the region.
Coordinate with partner marketing teams to leverage co-marketing funds, shared assets, and collaborative go-to-market opportunities.
Build and maintain strong working relationships with regional partner marketing contacts.

Brand, PR & Paid Media

Drive regional brand visibility through targeted PR initiatives - including media outreach, press releases, analyst interactions, and thought leadership placements in India & SEA markets.
Manage relationships with PR agencies and media partners in the region to ensure consistent and impactful brand coverage.
Plan and execute paid media campaigns (display, programmatic, social) for regional brand building alongside performance objectives.
Ensure TO THE NEW’s brand is represented consistently and compellingly across all regional touchpoints.

Social Media & Content

Develop region-specific social media content and campaigns aligned with India & SEA business priorities, events, and industry conversations.
Collaborate with the global content and design teams to produce creatives, videos, case studies, and posts tailored to regional audiences.
Identify and drive opportunities to amplify regional leadership voices and client success stories across digital platforms.

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Requirements

MBA in Marketing preferred.
7-11 years of relevant marketing experience, with a significant portion in an IT services or technology consulting organisation.
Strong knowledge of the IT services industry, its key trends, and the competitive landscape in India & SEA markets.
Proven track record of owning and delivering regional marketing outcomes - including lead generation, event execution, and brand campaigns.
Hands-on experience planning and executing sponsored technology conferences and executive roundtable events from end to end.
Experience working with technology or ecosystem partners on co-marketing programmes.
Solid understanding of performance marketing - PPC, LinkedIn Ads, Google Search Ads - with the ability to manage campaigns for lead quality and ROI.
Exposure to PR, media relations, and paid brand media in India and/or SEA markets.
Strong understanding of B2B social media marketing and content strategy.
Excellent spoken and written English communication skills - critical for this role.
Strong stakeholder management skills with the ability to collaborate across global teams and engage directly with leadership.
Highly organised with sharp project management skills; ability to manage multiple concurrent initiatives with tight deadlines.
Self-driven, commercially minded, and passionate about technology marketing and brand building.
Willingness to work from office (Noida HQ) on a full-time basis.
Comfortable using AI tools to enhance marketing productivity, content creation, and campaign analysis.