Overview

Engagement overview

This engagement reflects TO THE NEW’s collaboration with Tabcorp, one of Australia’s largest wagering and media companies, as it progressed on a broader mobile modernization journey within a highly regulated iGaming environment.

As mobile usage accelerated and customer expectations evolved, particularly during the COVID period, Tabcorp identified the need to simplify its mobile technology landscape, improve delivery speed, and better align development cycles with regulatory approval processes. The engagement focused on supporting these objectives through platform consolidation, modern engineering practices, and mobile-first design principles. Together, these initiatives helped Tabcorp improve delivery predictability, enhance user experience, and strengthen its ability to respond to market and regulatory changes.

Our client

iGaming Australia
Tabcorp is a leading Australian wagering and media organization with a history spanning more than a century. Operating some of the country’s most recognised betting and racing brands, the company serves customers across both digital and retail channels.  

Operating within a highly regulated environment, Tabcorp manages a complex technology ecosystem while balancing compliance requirements, performance expectations, and the need for ongoing digital innovation. Modernizing its mobile platforms became a key step in supporting these priorities.
our client

Business objective

To stay competitive in a rapidly evolving wagering landscape, the client organization proactively evaluated opportunities to simplify its technology landscape, further streamline regulatory alignment, and continue enhancing digital experiences to meet evolving customer expectations. 

The engagement focused on supporting Tabcorp’s strategic and operational objectives.

01

Simplifying mobile application development through platform consolidation

02

Reducing time-to-market while aligning releases with regulatory approval cycles

03

Delivering seamless, intuitive, digital experiences to retain and grow the user base

04

Enhancing operational efficiency through automation and modern DevOps practices

05

Supporting a mobile-first growth strategy across wagering platforms

Our solution

TO THE NEW worked closely with Tabcorp’s teams to support these objectives through a structured mobile modernization approach.

  • Supported consolidation of multiple mobile codebases into a unified hybrid application using Flutter to reduce complexity
  • Enabled a Backend-for-Frontend (BFF) architecture to support mobile-specific API requirements and improve backend flexibility
  • Established automated quality engineering practices to improve release confidence and reduce manual testing effort
  • Supported DevOps adoption through Infrastructure as Code (IaC) to enable scalable and consistent environments
  • Worked within a SAFe Agile framework to support structured sprint planning, release governance, and predictable delivery
  • Helped align feature releases with business priorities and regulatory timelines through frequent, outcome-focused delivery

Business impact

The engagement delivered measurable improvements across delivery speed, regulatory agility, and mobile adoption.

160% faster development speed enabled accelerated time-to-market & quicker release of new features

1 week approval cycles, reduced from 4-6 weeks, driving stronger regulatory agility

45% reduction in manual QA effort achieved through automation and infrastructure-as-code

Improved mobile adoption and engagement through a more consistent and intuitive hybrid app experience

Reduced technical complexity and debt through a unified codebase and modular architecture

Faster innovation cycles, supporting Tabcorp’s responsiveness to market and customer expectations