IBC 2024 is just around the corner, and it promises to be the epicenter of cutting-edge technology for the media & entertainment industry!

Whether you're exploring advanced OTT platforms, looking to deliver intuitive UX and multiscreen solutions, or analyzing consumer behavior, we’d love to discuss the latest trends in Media & Entertainment and explore new ideas together.

Meet our team
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  • Ankur
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  • Speaker4
  • Trayambak
Who are we?

TO THE NEW specializes in creating highly scalable and immersive OTT platforms that deliver seamless streaming experiences across multiple screens. With over 350+ OTT apps deployed, 1000+ Hours of OTT content processed every day, and its strong experience with the Media & Entertainment sector, TO THE NEW provides advanced solutions and services across the media value chain to its customers, including Pay-TV Operators, Broadcasters, Studios, Distributors, and top pure-play OTT players.

What do we do?
  • OTT Platform Development

    We offer multi-platform OTT services to deliver rich, intuitive, and omnichannel experiences to viewers across devices and destinations

  • Smart TV Solutions

    We offer end-to-end Smart TV solutions with expertise on all platforms & devices; to help you increase viewership, expand reach, and uplift brand experiences

  • Media Services & Solutions

    Higher reach, discoverability & monetization for OTT platforms, broadcasters, content owners & distributors

  • Experience Design & App Development

    Experience and Engagement oriented front-end apps design and development across devices

  • Quality Assurance

    Domain contextual quality engineering and assurance including the entire streaming value chain

  • OneOps Managed Services

    Consolidated Operations across all Apps, Infra & Content for OTT delivered as reliable managed services with end-to-end ownership

 
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  • Our proprietary solution:videoready lg

    VideoReady is a highly customizable, end-to-end OTT solution for branded OTT platforms, built on the pillars of Experience, Monetization, Speed, and Flexibility.

    VideoReady comes with a comprehensive list of features including CMS, Cross-Platform Apps across connected devices, Search & Discovery, Recommendation Engine, Video Player, cloud-agnostic back-end platform and easy integration with industry-leading tools for Marketing, Analytics, Notifications,SMS/CRM & Ad Engines to augment the outcomes.

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Glimpse of our customers
Clients