Overview

Engagement overview

Prime Video, a global streaming service by Amazon, prioritized strengthening its media processing and content operations to support large-scale global distribution. Recognizing the need for consistent content quality, compliance, and timely delivery, Prime Video focused on enabling a structured, scalable approach to digital packaging, quality control, moderation, and classification.

In collaboration with TO THE NEW, Prime Video established an integrated media services framework spanning asset validation, compliance workflows, content moderation, and global delivery operations. The initiative supported consistent content readiness, secure processing, and efficient distribution across diverse content types and regions. The collaboration has been recognized with Prime Preferred Fulfillment Vendor status for three consecutive years, reflecting consistent delivery alignment.

Our client

Media & Entertainment
 USA

Amazon Prime Video is a global streaming service included with Amazon Prime memberships, offering customers a vast collection of premium programming including movies, TV shows, originals, and international content. Available across thousands of devices in 200+ countries, Prime Video serves as a one-stop entertainment hub for audiences worldwide.

Business objective

Amazon Prime Video defined strategic priorities to strengthen content quality, compliance, and scalable global delivery operations.

01

Enable a scalable media services pipeline for packaging, QC, and fulfillment workflows

02

Strengthen content compliance, moderation, and trust mechanisms for global audiences

03

Ensure accurate content classification with descriptors and maturity ratings for informed viewer experiences globally

04

Deliver a secure and scalable hybrid platform model with industry-leading security certifications

05

Optimize operations across diverse media offerings including library content, movies, and day-after-broadcast shows

06

Maintain stringent turnaround times consistently across all content types from features to episodic content

07

Strengthen asset conformance across audio, video, subtitles, and metadata standards

08

Ensure seamless operational continuity through robust business continuity and remote working capabilities

Business solution

A comprehensive media services framework was enabled to support quality assurance, compliance, and global content delivery at scale.

  • Asset conformance and QC workflows enabled to ensure audio, video, subtitle, and metadata accuracy

  • Compliance processes established to support region-specific regulations and content sensitivity requirements

  • Content classification workflows implemented to ensure accurate maturity ratings and viewer guidance

  • Marketplace-aligned validation configured to ensure content readiness for diverse regional delivery specifications

  • Global content deployment enabled to support packaging and delivery across 200+ countries and languages

  • 4K upscaling workflows introduced to improve visual quality while preserving original color integrity

  • Secure processing environments enabled to support compliance with TPN, ISO, and SOC 2 standards

  • Cloud-based operational workflows enabled to support scalability and consistent turnaround times

Business impact

The engagement delivered sustained, measurable results across delivery performance, quality, and operational scale.

100% on-time delivery achieved across all content types within defined turnaround timelines

50% reduction in turnaround time enabled through optimized workflows and automation

99% service quality rating maintained consistently across all managed content assets globally

200+ countries served with content deployed in 15+ languages through regional asset packaging

3 consecutive years recognized as Amazon Prime Preferred Fulfillment Vendor for delivery excellence

Zero audience-reported issues and zero security breaches maintained during the engagement