Overview

Engagement overview

Clavis Insight, a global provider of eCommerce analytics solutions, prioritized strengthening its Amazon marketplace intelligence capabilities to support brands operating in an increasingly complex digital shelf environment. Recognizing the need for a unified view of product performance, competitive positioning, and customer behavior, the initiative focused on consolidating fragmented marketplace data into a single analytics platform.

In collaboration with TO THE NEW, Clavis Insight enabled the development of OneView, an Amazon-focused analytics solution designed to unify multi-source data, provide real-time visibility into key performance signals, and support data-driven decision-making. The initiative strengthened Clavis Insight’s ability to deliver actionable digital shelf intelligence and improved visibility into product performance across Amazon marketplaces.

Our client

E-commerce
 USA

Clavis Insight is a global provider of digital shelf and online store analytics, enabling brands to track, measure, and optimize performance across online marketplaces. The company supports businesses in understanding the path-to-purchase journey and strengthening their digital sales strategies.

Recognized as a leader in online channel analytics for product manufacturers, Clavis Insight has introduced the 6Ps eCommerce Intelligence™ framework to help organize and prioritize analytics-driven actions. Its platform enables global brands to drive category-level sales, optimize product content for brand consistency and compliance, and maintain unified visibility into omnichannel performance.

Clavis Insight Image

Business objective

Clavis Insight prioritized building a unified analytics foundation to improve product visibility, competitive benchmarking, and data-driven decision-making on Amazon.

01

Improve product performance visibility across Amazon marketplaces for faster, data-driven decisions

02

Enable competitive benchmarking to support product positioning and category performance tracking

03

Consolidate multiple data sources into a single, unified analytics platform for simplified access

04

Strengthen understanding of customer journey from discovery to purchase across digital touchpoints

05

Enable real-time insights into sales, buy box trends, and keyword performance signals

Business solution

A scalable data engineering and analytics platform was enabled to unify marketplace data and deliver real-time digital shelf intelligence.

  • Unified multi-source data pipelines enabled to consolidate marketplace data into a single reporting environment

  • Real-time data ingestion enabled to provide up-to-date visibility into sales and performance signals

  • Configurable dashboards introduced using advanced visualization frameworks to support detailed performance analysis

  • Location-based analytics enabled using map integrations to provide visibility into product availability across regions

  • Scalable backend architecture implemented using Spring Boot to support multi-tenant data processing and security

  • Role-based and subscription-based access controls introduced to ensure secure and governed data access

  • Interactive front-end experience developed using React to support intuitive navigation and faster insight discovery

  • Data storage optimized using PostgreSQL to support complex analytics workloads and flexible data structures

  • Continuous integration pipelines enabled using Jenkins and cloud deployment to support release consistency

Business impact

The initiative delivered measurable improvements in data visibility, analytics depth, and decision-making speed for Amazon sellers.

200+ data points tracked across daily, weekly, and monthly reporting cycles

Real-time visibility enabled into sales, buy box trends, and keyword performance signals

Unified reporting platform enabled for sales, engagement, and digital shelf performance tracking

Faster speed-to-insight enabled through centralized dashboards and consolidated data access

Improved product assortment visibility across global retailers with SKU-level tracking and history