Overview

Engagement overview

Cloudwords provided a cloud-based marketing globalization platform that connected marketing systems and automated workflows for global campaigns and localized content. Manual processes, translation version control challenges, and growing reviewer and author workloads created operational inefficiencies. Cloudwords needed scalable infrastructure, reliable deployments, and improved resource utilization to support its platform.

TO THE NEW worked with Cloudwords to optimize its AWS infrastructure, automate deployment and resource management, and establish high-availability architecture. The initiative achieved 99.99% infrastructure availability and shortened production release cycles from months to a few weeks.

Our client

Cloud Software
 USA

Cloudwords is an American software company specializing in Software-as-a-Service (SaaS) technology for multilingual marketing. Based in San Francisco, California, the organization helps customers accelerate multilingual marketing activities through automated workflows and integrated translation processes. Cloudwords enables users to create websites and digital assets in multiple languages, enhancing global user experience and engagement while supporting faster time-to-market for international campaigns. 

cloud and chip

Business objective

The engagement focused on strengthening the platform's scalability, improving operational efficiency, and accelerating multilingual content delivery.

01

Scale infrastructure to support more than 200 reviewers and multiple authors

02

Improve translation version control and maintain consistency across localized content

03

Reduce manual effort in transferring translated content between websites and language service providers

04

Automate project-level time and cost tracking to improve operational visibility

05

Accelerate production releases through automated build, testing, and deployment workflows

06

Improve infrastructure availability, security, and cloud resource utilization

Business solution

TO THE NEW worked with Cloudwords to modernize its cloud platform and introduce automation that improved scalability, operational efficiency, and application delivery.

  • Migrated monolith to cloud-native microservices for independent scaling and faster deployments

  • Optimized AWS infrastructure via auto-scaling and resource pooling to cut idle compute costs

  • Implemented dynamic auto-scaling to match capacity with traffic spikes and reduce waste

  • Configured automated shutdown for idle resources to eliminate unnecessary cloud spend

  • Adopted Agile methodology with structured sprint planning to accelerate delivery cycles

  • Established 24/7 DevOps support to ensure continuous monitoring and maximum platform uptime

  • Integrated AEM, Salesforce, and WordPress connectors to automate cross-platform workflows

  • Built automated testing frameworks to reduce manual QA effort and boost release confidence

  • Leveraged AWS container services for efficient microservice deployment and management

Business impact

The modernization initiative improved cloud efficiency, delivery speed, and platform scalability while supporting continued business growth.

99.99% infrastructure availability achieved through AWS cloud infrastructure

Production release cycles reduced from months to a few weeks through deployment automation

Transaction load time reduced from 3 minutes to milliseconds

Cloud costs optimized through automated infrastructure provisioning and shutdown

External attack mitigation supported through AWS security controls

Faster go-to-market for multilingual campaigns supported by cloud and DevOps improvements