Overview

Engagement overview

Lido Labs sought to improve the security, reliability, availability, and cost efficiency of its AWS infrastructure. The organization required more efficient deployment processes, better management of website URLs, and stronger monitoring of its cloud environment. The initiative introduced CI/CD automation, infrastructure architecture improvements, and 24x7 managed services to streamline deployments, strengthen security controls, and support infrastructure monitoring and maintenance.

Our client

Advertising
 USA

Lido Labs is a US-based digital marketing firm specializing in advertising, lead generation, and cost-per-impression campaigns. The company operates brands across real estate, careers, concealed carry, and pet support, alongside a full-service digital marketing agency that helps other businesses grow.

Business objective

Lido Labs aimed to align its AWS infrastructure with the AWS Well-Architected Framework while improving operational efficiency and infrastructure management.

01

Align AWS infrastructure with Well-Architected Framework recommendation

02

Automate deployment processes using CI/CD best practices

03

Strengthen infrastructure security, reliability, and availability

04

Improve tracking of incidents and service requests

05

Enable proactive problem management through better monitoring

06

Optimize cloud resource utilization and infrastructure costs

Business solution

The initiative focused on improving AWS infrastructure architecture, automating deployments, and streamlining ongoing cloud operations.

  • Implemented GitLab CI/CD pipelines to automate deployments and simplify rollbacks

  • Introduced a reverse proxy to consolidate website URLs under a single domain

  • Added a load balancer to improve application performance

  • Introduced a three-tier architecture to restrict direct external database access

  • Configured Jenkins pipelines for Amazon S3 and CloudFront content delivery

  • Established 24x7 managed services for infrastructure monitoring and maintenance

  • Conducted AWS IAM, security group, and CIS audits

  • Managed infrastructure backups, logs, and cloud cost optimization

  • Supported incident, service request, problem, change, and knowledge management processes

Business impact

The infrastructure improvements reduced manual effort, strengthened monitoring, and improved cloud cost efficiency.

$1,200/month reduction in cloud costs

Automated deployments reduced manual intervention in AWS operations

Faster rollbacks simplified recovery from deployment issues

Streamlined ticketing improved tracking and resolution of incidents and client requests

24x7 monitoring supported more efficient alerting and fewer outages

Enhanced security strengthened protection across applications and infrastructure