Overview

Engagement overview

Following the successful migration of its infrastructure to Amazon Web Services (AWS), Siprocal sought to further optimize its cloud environment to improve operational efficiency, strengthen security, and reduce infrastructure costs. The organization worked with TO THE NEW to modernize critical platform components, introduce cloud-native services, automate infrastructure management, and enhance deployment practices.

These initiatives supported a more resilient cloud environment, enabled zero-downtime platform upgrades, improved release reliability, and reduced monthly cloud spending while preparing the platform for future growth.

Our client

Software
 USA

Siprocal is a media technology company that helps publishers, operators, and advertisers grow and monetize digital audiences across mobile, connected TV, gaming, and app ecosystems. Its platform combines first-party data insights with cross-device reach to deliver targeted advertising and personalized user experiences. The company supports audience engagement and monetization at scale through its network of digital platforms and strategic partnerships.

Siprocal - AWS cloud optimization

Business objective

The organization aimed to optimize its AWS environment while improving operational efficiency, security, platform reliability, and long-term cost efficiency.

01

Improve operational efficiency while maintaining high availability and security compliance

02

Reduce cloud infrastructure costs without affecting platform performance

03

Modernize core platform components to improve scalability and reliability

04

Adopt AWS-native services to improve platform performance and operational efficiency

05

Strengthen deployment reliability through resilient release strategies and automation

Business solution

The optimization initiative introduced cloud-native services, automation, and infrastructure enhancements to support the organization's operational goals.

  • Modernized Kafka workloads by transitioning from Amazon EC2 to Amazon MSK for improved scalability and security

  • Upgraded Nexus Repository to support CI/CD processes and zero-downtime deployments

  • Optimized containerized workloads using AWS Fargate Spot to improve resource utilization

  • Modernized data platforms by transitioning MapR to Amazon EMR and Ceph storage to Amazon S3

  • Upgraded Aerospike and Platformdb environments to improve database reliability

  • Strengthened security through TLS upgrades, AWS-native security services, and regular penetration testing

  • Optimized AWS costs using EC2 rightsizing, AWS Savings Plans, and idle resource cleanup

  • Introduced canary deployments using AWS Application Load Balancer weighted target groups

  • Automated infrastructure provisioning and deployments using Terraform and Jenkins

Business impact

The cloud optimization initiative delivered measurable improvements in cost efficiency, security, deployment reliability, and operational resilience.

85+ AWS Security Hub score achieved through enhanced security and compliance practices

$100K+ monthly cloud cost savings while maintaining high availability

Zero downtime maintained during platform upgrades and cloud modernization initiatives

Canary deployment strategy improved release stability and reduced deployment risk

Automated infrastructure provisioning simplified deployments and reduced manual effort