Overview

Engagement overview

Siprocal (formerly Column6), a next-generation advertising platform, sought to modernize its infrastructure by migrating its entire technology environment from on-premises data centers to Amazon Web Services (AWS). The organization worked with TO THE NEW to establish a hybrid cloud approach, treating AWS as a parallel data center to support a flexible and resilient migration strategy.

The initiative involved migrating critical ETL systems, databases, and workloads while maintaining high availability, strengthening security controls, and supporting business continuity throughout the migration.

Our client

Software
 USA

Siprocal is a media technology company that helps publishers, operators, and advertisers grow and monetize digital audiences across mobile, connected TV, gaming, and app ecosystems. Its platform combines first-party data insights with cross-device reach to deliver targeted advertising and personalized user experiences. The company supports audience engagement and monetization at scale through its network of digital platforms and strategic partnerships.

Siprocal - AWS cloud optimization

Business objective

The organization aimed to modernize its infrastructure while improving scalability, security, reliability, and cost efficiency through cloud adoption.

01

Migrate the entire infrastructure from on-premises environments to AWS for improved scalability and efficiency

02

Maintain zero downtime during the migration of critical databases and workloads

03

Strengthen security and compliance through advanced monitoring and multi-account architecture

04

Optimize infrastructure costs through AWS Graviton migration and cloud efficiency improvements

Business solution

The migration initiative established a secure AWS foundation while supporting workload migration, automation, security improvements, and operational continuity.

  • Implemented a hybrid AWS architecture to migrate infrastructure, ETL systems, and databases with minimal disruption

  • Established a secure multi-account AWS environment across Production, Non-Production, Shared Services, Security, Audit, and Sandbox

  • Automated DevOps, DevSecOps, and database update pipelines using Jenkins Shared Library

  • Conducted security audits using AWS CloudTrail, Config, GuardDuty, and Inspector services

  • Optimized infrastructure performance by migrating workloads to AWS Graviton and leveraging Amazon S3 storage

  • Established private network connectivity between the data center and AWS using AWS Direct Connect

  • Introduced continuous monitoring mechanisms to identify and prevent security risks

  • Deployed applications and databases across multiple availability zones to support high availability

Business impact

The migration initiative delivered measurable improvements in cloud adoption, infrastructure modernization, security, and operational reliability.

2 PB of data migrated to AWS without downtime or data loss

100% traffic transitioned to AWS to support cloud-based operations

Modernized infrastructure improved scalability, performance, security, and compliance

Advanced security controls implemented through AWS monitoring and compliance services

Optimized cloud costs through AWS Graviton adoption and infrastructure improvements