Overview

Engagement overview

SPOTV is a leading sports OTT platform in Southeast Asia, reaching sports fans across 13+ countries through Web, Mobile, and Smart TV. TO THE NEW started working with SPOTV in September 2024, initially supporting its existing OTT platform. As SPOTV continued to expand across markets, devices, and content offerings, the need emerged for a more scalable, flexible, and configurable technology foundation to support its next phase of growth.

The engagement evolved into the modernization of SPOTV NOW, with SPOTV NOW 3.0 developed on TO THE NEW’s VideoReady platform. The initiative established a next-generation foundation designed to support multi-market growth while enabling SPOTV to continue its existing platform and live sports operations.

Our client

Media & Entertainment
 South Korea

SPOTV is a leading sports content distributor in Southeast Asia, Japan and Singapore delivering premium live and on-demand sports coverage across multiple regions. The SPOTV NOW SEA platform serves audiences across 13+ countries, with a strong focus on delivering localized sports experiences at scale.

The organization partners with major sports leagues and broadcasters to provide coverage across a wide range of sports, supported through digital platforms spanning Mobile, Web, and Connected TV ecosystems. SPOTV NOW focuses on delivering consistent, high-quality viewing experiences across markets with diverse audience needs and consumption patterns.

SPOTV

Business objective

SPOTV aimed to evolve its OTT platform to support its next phase of growth, with greater scalability, flexibility, and operational efficiency across markets.

01

Modernize the platform while maintaining continuity of ongoing live sports operations

02

Support high traffic volumes and demand spikes during major live sports events

03

Accelerate expansion into new countries and partnerships through a common platform

04

Centralize content operations through a configurable Sports Content Management System

05

Support AVOD, SVOD, and Season Pass monetization models across markets

06

Integrate local telecom operators, payment providers, and market-specific systems

07

Deliver consistent viewing experiences across Web, Mobile, and Connected TV

08

Use analytics and customer feedback to continuously improve the platform and user experience

Business solution

The modernization established a scalable foundation for SPOTV NOW’s continued expansion across markets, devices, partners, and monetization models.

  • Established a structured sports data model covering leagues, tournaments, events, and metadata

  • Centralized live and VOD content management through a unified Sports CMS

  • Integrated subscription and entitlement capabilities for AVOD, SVOD, and Season Pass models

  • Configured country-specific payments, currencies, promotions, and entitlements within the common platform

  • Integrated local telecom operators, payment providers, and other market-specific systems

  • Enabled configuration-driven onboarding of new countries and partners without rebuilding core capabilities

  • Supported Web, Mobile, Android TV, Samsung TV, LG, Apple TV, and other Connected TV platforms

  • Optimized backend and streaming components to support high traffic during live sports events

  • Supported 24×7 managed services, live event operations, monitoring, and production support

  • Used analytics, customer sentiment, playback data, and platform insights to guide improvements

Business impact

The modernization supported SPOTV NOW’s expansion across markets, devices, partners, and monetization models.

13+ countries supported through a common, scalable OTT ecosystem for multi-market sports streaming

Millions of concurrent users supported with low-latency streaming across Southeast Asian markets

Faster go-to-market enabled for new sports content across multiple regions

Reduced platform costs achieved through a unified codebase and optimized backend architecture

Centralized CMS enabled self-service publishing and reduced editorial operational overhead

Consistent multi-device experience supported across Web, Mobile, and Connected TV platforms