Overview

Engagement overview

A leading broadcaster in Africa operates a large-scale digital video ecosystem supporting live television and video-on-demand audiences across the region. As digital consumption expanded and device adoption increased, the platform evolved to support greater scalability, enhanced monetization capabilities, and improved operational flexibility.

The modernization initiative focused on introducing a cloud-based video content management system (CMS), enabling advanced advertising capabilities, and supporting consistent viewing experiences across devices. In collaboration with TO THE NEW, the broadcaster transitioned toward a unified, cloud-native video streaming environment designed to support higher concurrency, improved performance, and flexible content delivery.

Our client

Media & entertainment
 Africa

The client is one of Africa’s leading independent free-to-air broadcasters, delivering entertainment, news, and digital content to millions of viewers. The organization operates a high-scale broadcast and digital ecosystem that supports live streaming, on-demand viewing, and advertising-driven revenue models across multiple platforms and devices.

our client

Business objective

The client focused on evolving its video streaming platform to support the next phase of growth and strengthen its digital video ecosystem.

01

Modernize and scale the existing video streaming platform to enhance agility, monetization potential, and overall user experience

02

Strengthen platform flexibility, scalability, and operational efficiency

03

Enable a transition to a cloud-based architecture with advanced advertising capabilities

04

Support high-concurrency live streaming events with improved platform performance and reliability

05

Deliver a consistent viewing experience across web, mobile, and connected TV platforms

Business solution

The client evolved its video streaming platform in collaboration with TO THE NEW, focusing on scalability, monetization, and platform agility.

  • Introduced a Video CMS supporting end-to-end workflows for live and on-demand content management

  • Modernized application architecture, resulting in faster downloads, quicker startup, and an enhanced user experience.

  • Deployed the platform on AWS to support scalability, availability, and secure operations

  • Enabled CSAI and SSAI advertising to support pre-roll and mid-roll monetization formats

  • Enhanced platform agility to support faster feature rollouts and evolving user expectations

  • Implemented rights management and CMS audit trails to support compliance and operational transparency

  • Extended platform availability across mobile, web, and connected TV environments for consistent access

Business impact

The cloud-led modernization program delivered measurable improvements across scalability, performance, and monetization efficiency.

2.2M+ registered users and 1.6M guest users supported on the platform

300K+ monthly active users with over 1M daily application events

~10,000 TPM peak concurrency enabled during live broadcast scenarios

Improved overall application performance through platform optimization and modernization

Reduced total cost of ownership through consolidation onto a unified technology stack

Expanded monetization opportunities through advanced SSAI implementation across live