For every dollar invested in User Experience (UX) Research, it can bring an ROI of $2-$100.  However, research is still not given equal prominence as some other aspects of UX such as usability testing and interface design, among others. Designing a stellar UX has its roots in research. A well invested research project gives just the right insight to stakeholders in terms of needs of the target customers, thereby substantially decreasing iterations and overall project costs. This whitepaper decodes the basics of UX Research including:

bulletsThe science behind UX Research
bulletsThe need for UX Research
bulletsUX Research adoption analysis
bulletsTypes of UX Research and implementation
bulletsDebunk the top myths

Download this whitepaper to ascertain the correct approach of UX Research and develop a profitable design strategy in sync with the customer expectations.