Enhancing Sony LIV’s OTT Platform for Performance, Monetization, and Engagement
See how TO THE NEW helped Sony LIV improve OTT streaming quality, viewer engagement, Smart TV performance, and ad revenue.
Tata Play Fiber on TO THE NEW
Tata Play Fiber reflects on seven years of agile digital transformation and enterprise-scale collaboration with TO THE NEW.
Agentic AI in insurance: Hype, reality, and what actually works
Explore how Agentic AI is transforming insurance, from claims and underwriting to enterprise adoption, governance, and real business impact.
AI in OTT Is Not a Feature.It's infrastructure | TO THE NEW
Most platforms bolt AI on. AI-native OTT embeds it everywhere. Here's what that architectural difference means in production.
Moving Beyond Reactive Pipelines to Adaptive Intelligence with AI-Driven Data Engineering
A practical enterprise blueprint for building adaptive, resilient, and cost-optimized data platforms with AI.
Adobe and Gen AI – Part 2: Local MCP Servers for AEM Development
Introduction In Part 1 of this series, we looked at Adobe Skills. Skills teach AI coding assistants Adobe's recommended way of doing things. Skills tell the assistant how to do
AI Agents That Actually Get Work Done
What works with AI agents in enterprises & how to scale beyond pilots.
TO THE NEWsletter - Jul 2026
Discover TO THE NEW's Q1 FY26 journey across AI innovation, customer success, industry events, media coverage, and thought leadership.
TO THE NEW Capabilities
We help enterprises transform platforms, products, and operations using AI, Cloud,and Data, enabling scalable, future-ready digital ecosystems with measurable business impact.
Human-Centric GenAI: Engineering Growth Beyond Innovation
Human-centric Generative AI and engineering delivering measurable business growth, scalable automation, and enhanced digital experiences
