TO THE NEW, a digital technology and services company that transforms businesses leveraging technology and tech-enabled media services, announced that it has been honored with the ‘Best of Show’ award at the three-day OTT Executive Summit 2021. The summit had OTT service providers, broadcasters, content producers, advertisers, and technology enablers from across the globe. With expertise in end-to-end OTT value chain, TO THE NEW helps global media brands across their engineering, technology and content needs. Representing TO THE NEW at the OTT Executive Summit was Manish Sinha, Vice President & Business Head of OTT Solutions and Services at TO THE NEW.

In a five-minute Product Speedcase session, TO THE NEW showcased its end-to-end OTT solution VideoReady and bagged the “Best of Show” award. The session earned votes for honors by over 1500 executive-level attendees. Projected with several other vendors during the session, VideoReady is an OTT solution made up of flexible, extendable, and reusable components that help build and maintain an OTT platform that delivers differentiated experience and engagement while providing a faster time-to-market, reduced risk, and lower cost of ownership. TO THE NEW has expertise and experience in building custom OTT applications streaming live and on-demand content with rich, intuitive, and omnichannel experiences to viewers across devices.

Further, Manish shared his insights on the role of Experience Design and technology to deliver an unmatched user experience in 2021 & beyond. While content being the king, once it is ingested into the system, it’s the underlying technology that plays a vital role in the dissemination to the end-user.

Manish Sinha, Vice President & Business Head of OTT Solutions and Services, TO THE NEW, stated “At, TO THE NEW, we’re always striving to make our in-house solutions as innovative and as experience-oriented as possible. As the number of devices continues to grow, the OTT landscape keeps getting increasingly complex with challenges related to experience consistency, time-to-market, the total cost of ownership (TCO), and agility to business needs. As a result, it becomes important to build OTT apps that are cross-platform and built on technologies and solutions that solve for experience and engagement, faster time to market and lowest TCO including the cost of maintaining, supporting and enhancing apps on several mobiles, Smart TVs, consoles and other streaming devices.”

CEO of Trender Research and President of OTT Executive Summit, Brian Mahony said “We congratulate TO THE NEW for being named Best of Show, it is the highest honor at our event and was awarded solely by impressing the 1,500+ mostly executive-level attendees of the Summit, who alone vote for the best overall OTT product or service. TO THE NEW clearly made a strong case for their powerful OTT development platform and ecosystem for creating a powerful user experience for all types of viewers.”

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