Overview

Engagement Overview

Idanim, India's pioneering 100% free meditation application, recognized the need to enhance its meditation content delivery and user management capabilities to effectively serve its rapidly expanding user base across India and globally. Our development team collaborated closely with Idanim to architect and implement a comprehensive cloud-native meditation platform utilizing AWS managed services and Zoom API integration, ensuring reliable content delivery, scheduled meditation sessions, and efficient content management workflows.

Our solution successfully delivered high-quality meditation experiences across multiple device platforms, significantly improving user engagement metrics and establishing Idanim as the leading free meditation platform in India.

Our Client

Health & Wellness Technology India
Idanim represents India's first 100% free meditation platform, offering comprehensive meditation techniques taught by internationally renowned meditation instructors and spiritual teachers. Committed to democratising mental wellness and mindfulness practices, Idanim provides scheduled Live meditation sessions conducted through Zoom integration, currently serving over 50,000 active users without implementing any subscription fees or premium access barriers.
Idanim

Business Objective

Idanim sought to build a scalable, interactive meditation platform that could deliver high-quality experiences to millions of concurrent users while sustaining its free-access model. The goal was to balance performance, cost efficiency, and personalization to drive global adoption and engagement.
01

Develop a meditation streaming platform to handle millions of viewers worldwide using managed media services

02

Deliver content with minimal buffering through optimised CloudFront CDN

03

Provide a content management platform that allows customers to facilitate content on the platform

04

Minimize operational costs with on-demand AWS media services

05

Automate multi-platform media transcoding. E.g. web, Android, iOS

06

Enable seamless offline downloads for meditation audio and video sessions, allowing users to practice without internet connectivity

07

Personalize meditation content recommendations based on preferences, location, language, and history

08

Implement advanced analytics tools to monitor user behavior and optimize content strategy for higher engagement

Our Solutions

As Idanim’s engineering partner, TO THE NEW architected and deployed a scalable, cloud-native meditation platform on AWS. We combined AWS-managed services, serverless automation, and personalized user features to deliver a seamless, high-performance experience for millions of users worldwide.

  • Deployed the platform on AWS Cloud for scalability, reliability, and cost efficiency

  • Leveraged AWS Media Services for content storage, transcoding, and delivery, with Lambda functions automating media pipelines

  • Used Amazon EKS to host backend media services, ensuring flexibility and resilience

  • Built a cross-platform OTT meditation solution accessible across web and mobile

  • Optimized content streaming with CloudFront caching for faster, more reliable playback

  • Implemented a CMS for simplified content onboarding and management

  • Designed a multi-device transcoding pipeline using AWS Media Services

  • Enabled offline downloads for uninterrupted meditation sessions

  • Secured and scaled content storage using Amazon S3

  • Delivered personalized recommendations with Elasticsearch

  • Integrated an analytics tool to monitor user behavior, adoption, and performance

Business Outcomes

The solution delivered measurable impact by enhancing user experience, driving adoption, and ensuring cost efficiency at scale.

Faster streaming and reduced latency, ensuring seamless meditation sessions

Lower operational costs through pay-as-you-go AWS Media Services

Streamlined operations with automated content onboarding and transcoding

Higher user adoption enabled by personalized meditation experiences

Smarter decision-making with analytics-led monitoring and proactive insights

Tech Stack

  • Frontend Technologies
  • Backend
  • AWS Cloud Services
  • Content Ingestion, Transcoding & Delivery
  • Monitoring
Frontend Technologies
Backend
AWS Cloud Services
Content ingestion,transcoding & Delivery
Monitoring