Highlights
Implemented a solution in compliance with the best practices for OTT platforms and cross-platform UX design
Worked with Irdeto to implement digital platform security to the OTT platform
Delivered a new-age modular OTT platform with a lot of scope for future improvement
TO THE NEW redesigned and redeveloped the entire OTT platform frontend across Android, iOS, Web, and IP-based Set-top Box (STB) platforms for K+.
Objectives
Identify operational inefficiencies and detect errors faced by end-users to avoid frequent outages
Create an intuitive and engaging frontend with UI/UX overhaul
Enable identification of user behavior to provide better user experience
The Solution
TO THE NEW brought in its deep expertise in the OTT domain to help K+ overcome the challenges and overhaul its OTT platform.
Overhauled OTT platform across Android, iOS, Web, and IP-based Set-top Box (STB), along with STB middleware
Captured user behavior with real-time analytics to enhance user engagement and deliver intuitive customer experiences for K+ users
Implemented MoEngage and Firebase to Capture data on customer preferences to help the K+ team curate content
Enabled K+ to better monetize the platform by integrating in-app purchases on mobile
Value Delivered
TO THE NEW delivered an OTT platform that was more secure, provided more revenue streams for K+ and provided superior customer experience.
Enabled the platform to cater to users on all mobile platforms
Added monetization capability via in-app purchases on Android and iOS platforms
Enhanced user engagement and customer advocacy with engaging frontend experience and modern design
