India | BFSI
Max Life Insurance Company Limited is one of the leading non-bank-promoted private life insurer in India. It has 250+ offices spread across 140+ cities. The total “Sum Assured” by the company stands at more than USD 120Bn and the “Assets Under Management” value at more than USD 8Bn.
Highlights
 
Significant increase in the B2C revenue share
 
Delivered a highly personalized user experience
 
Reduced GTM time from 6 months to a few weeks
TO THE NEW engaged with Max Life Insurance to transform its entire ecosystem and the end-user experience for its customers and prospects.
Objectives
multiple platforms
Target millennial consumer base
digital technology
Enable self-service driven purchase cycle
multiple platforms
Launch all of Max Life’s products on digital
The Solution
TO THE NEW team conducted multiple discovery workshops with key stakeholders from Max Life to develop a complete understanding of its ecosystem and devise an effective roadmap for solutions.
ttnbuilt
Migrated the content management platform to AEM and created a product launch framework called ‘Chassis’ to reduce GTM time
projects
Created an AWS based single backend platform strategy, covering the whole lifecycle from the policy quotation to the insurance
designand developed
Implemented Cloud-Native stack in a Microservice-Based Architecture for Max Life’s platform that enabled rapid application prototyping & service virtualization
web
Revamped Max Life’s website to deliver a Mobile-First responsive experience with effective UI/UX and SEO friendly structuring, and intuitive navigation
Value Delivered
TO THE NEW significantly transformed Max Life Insurance’s digital presence and helped target the tech-savvy millennial to capture a greater market share.

Max Life’s product launch duration was reduced from 6 months to just a few weeks

Enabled Bancassurance as a B2C revenue channel for Max Life Insurance

SEO improvements led Maxlife to reach the top 3 in major insurance-related search categories/keywords