Overview
Our innovative Sports Betting solutions are engineered to empower enterprises with future-ready, modular, and scalable platforms. Built with a foundation in real-time data engineering, AI-powered analytics, and secure cloud infrastructure, we enable seamless omnichannel betting experiences across global markets.
From dynamic odds management to tailored promotions, in-play betting, and compliance-first frameworks - our solutions deliver high-performance platforms that reduce time-to-market and maximize player value. With our iGaming Centre of Excellence (CoE), we bring deep domain expertise, accelerators and demonstrators, and continuous innovation that transforms player engagement and operational agility.
- 10+ years of experience across data, video and gaming innovation
- 200+ iGaming SMEs and certified gambling testers
- 200+ successful implementations across betting, compliance & personalization
Our services
Sports betting services designed to make your business ready for the future.Deliver real-time wagering experiences with ultra-low latency live and in-play betting systems-supporting dynamic odds, event-driven markets, and instant settlements to drive.
Start your projectEnable regulatory compliance and player protection with robust safer gambling modules, including self-exclusion, session timers, deposit and spend limits, and behavioral analytics integration.
Start your projectDrive personalization and retention with configurable betting journeys leveraging user behavior data to create tailored bet recommendations, and adaptive promotions across touchpoints.
Start your projectEnhance engagement with intelligent Same Game Multi capabilities allowing users to combine multiple markets within a single event through intuitive UX and backend support for multi-leg odds generation.
Start your projectUnlock new engagement formats with microbetting solutions offering high-frequency, short-window bets (e.g., next point, next play) with real-time resolution and predictive analytics.
Start your projectEnable hands-free, intuitive interactions with voice-activated betting platforms integrated with NLP engines for seamless bet placement, odds querying, and user commands across smart devices.
Start your projectLeverage machine learning models for real-time risk scoring, anomaly detection, and automated fraud flagging enhancing integrity and reducing exposure across betting workflows.
Start your projectEnsure market-specific compliance with built-in geo-fencing and location-aware access controls aligned with jurisdictional laws, regulatory frameworks, and licensing mandates.
Start your projectBridge fan engagement and wagering through seamless Fantasy-to-Betting transitions enabling real-money betting triggers directly from fantasy performance metrics and live gameplay stats.
Start your projectOur expertise
Partner with us for scalable, innovative, and engaging Sports Betting solutions!
Get in touchOur tech integrations
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Subscribe nowWhy partner with TO THE NEW?
Tailored Sports betting solutions for your businesses.Cross-platform gameplay with high-performance experiences across web, mobile, and live environments
Built-In security & compliance for fraud prevention, responsible gaming, and geo-compliant frameworks
AI-Driven Insights for hyper-personalization, performance optimization, and player retention
24/7 managed services with 99% SLA uptime-ensuring seamless operations
iGaming CoE for accelerators, trend-driven solutions, and rapid product development
FAQs
What types of sports betting solutions do you develop?
We offer custom platforms for pre-match, in-play, Same Game Multi (SGM), microbetting, and dynamic market creation across global sports.
Can you integrate with existing odds providers and feeds?
Yes. We work with major odds and data feed providers (e.g., Betradar, Stats Perform) and offer flexible API-based integrations.
Do you support personalization features for bettors?
Absolutely. We enable personalized bet recommendations, dynamic offers, and tailored UX based on real-time player behavior and preferences.
How do you handle high-traffic, high-stakes events?
Our architecture is built for scalability and low latency, ensuring seamless performance even during peak betting windows like playoffs or finals.
Can you support region-specific sports and regulatory requirements?
Yes. We tailor solutions to local markets - supporting region-specific sports, odds formats, language, currencies, and full compliance with regulatory frameworks.