Overview

Our innovative Sports Betting solutions are engineered to empower enterprises with future-ready, modular, and scalable platforms. Built with a foundation in real-time data engineering, AI-powered analytics, and secure cloud infrastructure, we enable seamless omnichannel betting experiences across global markets.

From dynamic odds management to tailored promotions, in-play betting, and compliance-first frameworks - our solutions deliver high-performance platforms that reduce time-to-market and maximize player value. With our iGaming Centre of Excellence (CoE), we bring deep domain expertise, accelerators and demonstrators, and continuous innovation that transforms player engagement and operational agility.

  • 10+ years of experience across data, video and gaming innovation
  • 200+ iGaming SMEs and certified gambling testers
  • 200+ successful implementations across betting, compliance & personalization

Deliver real-time wagering experiences with ultra-low latency live and in-play betting systems-supporting dynamic odds, event-driven markets, and instant settlements to drive.

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Enable regulatory compliance and player protection with robust safer gambling modules, including self-exclusion, session timers, deposit and spend limits, and behavioral analytics integration.

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Drive personalization and retention with configurable betting journeys leveraging user behavior data to create tailored bet recommendations, and adaptive promotions across touchpoints.

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Enhance engagement with intelligent Same Game Multi capabilities allowing users to combine multiple markets within a single event through intuitive UX and backend support for multi-leg odds generation.

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Unlock new engagement formats with microbetting solutions offering high-frequency, short-window bets (e.g., next point, next play) with real-time resolution and predictive analytics.

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Enable hands-free, intuitive interactions with voice-activated betting platforms integrated with NLP engines for seamless bet placement, odds querying, and user commands across smart devices.

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Leverage machine learning models for real-time risk scoring, anomaly detection, and automated fraud flagging enhancing integrity and reducing exposure across betting workflows.

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Ensure market-specific compliance with built-in geo-fencing and location-aware access controls aligned with jurisdictional laws, regulatory frameworks, and licensing mandates.

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Bridge fan engagement and wagering through seamless Fantasy-to-Betting transitions enabling real-money betting triggers directly from fantasy performance metrics and live gameplay stats.

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Our expertise

Core betting platform optimisation

Expertise in fixed-odds, tote systems, pricing engines, account, and payment management for agile, scalable betting platforms

Expertise

Personalization

Deliver hyper-personalized experiences using real-time user data, behavioral patterns, and historical bet outcomes

Expertise

Promotions and campaigns

Create dynamic, data-driven campaigns that drive engagement, retention, and player lifetime value

Expertise

Risk and compliance management

Ensure end-to-end compliance with KYC, CDD, responsible gambling, and security protocols - powered by advanced risk tooling

Expertise

End-to-end platform integration

Enable frictionless, omnichannel betting with seamless integration across web, mobile, chatbots, IVR, and voice

Expertise

Design thinking-driven UX

Build intuitive, regulatory compliant interfaces with real-time interactivity, inbuilt responsible gaming features, and user-first design

Expertise

Partner with us for scalable, innovative, and engaging Sports Betting solutions!

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Segments we serve

Custom sports betting solutions to boost performance, engagement, and scalability for operators across global markets.
Online sports betting platforms
Fantasy sports platforms
Retail & POS betting systems
Live in-play & streaming platforms

Case studies

Empowering Sports betting operators globally with advanced technology, data-driven insights, and tailored solutions.
  • 160%

    Increase in the development speed due to a single code base handling

  • 45%

    of manual effort reduced for mobile testing

  • Tech used
    Flutter reactjs
tile

Revolutionizing wagering experiences by transforming cloud security, automation and cost optimization

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Our tech integrations

Collaborating with industry pioneers for greater impact.

Scalable sportsbook solutions with premium odds management and risk analysis

Powering Same Game Multi markets through dynamic odds, live data, and AI-driven personalization

In-play betting, live tracking, and AI analytics for personalized player engagement

Deliver AI-powered analytics and real-time stats for smarter, more engaging betting experiences

Our insights

Stay ahead with the latest industry trends, our thought leadership and perspective.

Latest from our blog

Fresh perspectives, straight from our experts. Stay updated with the latest industry trends.

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Blog post

Multi-Race Betting: Elevate Your Horse Racing Experience

Blog post

A guide to becoming a pro Tipster from a Bettor

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Whitepaper

How Regulatory and Compliance work together shaping the Lottery Industry

Whitepaper

Opinion Mining & Sentiment Analysis: Strategic Digital Transformation in Sports iGaming

Why partner with TO THE NEW?

Tailored Sports betting solutions for your businesses.
  • Cross-platform gameplay with high-performance experiences across web, mobile, and live environments

  • Built-In security & compliance for fraud prevention, responsible gaming, and geo-compliant frameworks

  • AI-Driven Insights for hyper-personalization, performance optimization, and player retention

  • 24/7 managed services with 99% SLA uptime-ensuring seamless operations

  • iGaming CoE for accelerators, trend-driven solutions, and rapid product development

FAQs

What types of sports betting solutions do you develop?

We offer custom platforms for pre-match, in-play, Same Game Multi (SGM), microbetting, and dynamic market creation across global sports.

Can you integrate with existing odds providers and feeds?

Yes. We work with major odds and data feed providers (e.g., Betradar, Stats Perform) and offer flexible API-based integrations.

Do you support personalization features for bettors?

Absolutely. We enable personalized bet recommendations, dynamic offers, and tailored UX based on real-time player behavior and preferences.

How do you handle high-traffic, high-stakes events?

Our architecture is built for scalability and low latency, ensuring seamless performance even during peak betting windows like playoffs or finals.

Can you support region-specific sports and regulatory requirements?

Yes. We tailor solutions to local markets - supporting region-specific sports, odds formats, language, currencies, and full compliance with regulatory frameworks.