TO THE NEW has evolved into a prime partner choice in the areas of Product Engineering, starting from wagering to lotteries, telecasting live races (Sky Racing), and Max line of business at Tabcorp, a leading wagering and entertainment company. By leveraging cutting-edge technologies and expertise, TO THE NEW helped Tabcorp enhance its customer experience, streamline operations, and drive business growth.
To update and enhance existing features for better User Experience
To onboard new betting experiences and enhance user experience
To accelerate the release of new features and reduce time to market
With a strong focus on delivering exceptional user experiences, Tabcorp sought to revolutionize its wagering services through digital transformation.
Designed and developed Tabcorp’s digital assets with modern UI components
Build Infra as a code(DevOps) and Engineering (AWS Cloud) process optimization
Ensured seamless user experiences across various devices and platforms
Automated the release management process, migrations, and tests
TO THE NEW enabled Tabcorp to drive innovation and deliver exceptional wagering services in a rapidly evolving industry.
Introduced new betting types for events to improve user engagement
Achieved a 45% reduction in mobile testing effort through Appium framework implementation
Increased development speed by 160% due to a single code base handling for iOS and Android