Overview

Engagement overview

Tabcorp, a leading Australian wagering and entertainment company, faced challenges modernizing its digital wagering ecosystem due to legacy systems, scalability issues, and the demand for a seamless, mobile-first experience.

Over the years, Tabcorp has built a vast and evolving application landscape to serve its customer base. To accelerate digital transformation across its wagering, live race telecasting, and Max business lines, Tabcorp partnered with TO THE NEW. With expertise in cloud, DevOps, and modern engineering, TO THE NEW delivered innovative solutions that enhanced customer experience, improved operations, and supported future-ready growth.

Our client

Gaming Australia
Tabcorp is a leading Australian wagering and media company with a rich history spanning over a century. It operates a diverse portfolio of wagering and media businesses, including various renowned brands. With a substantial customer base and a complex operational landscape, the client sought to optimize its customer interactions, enhance operational efficiency, and mitigate regulatory risks to maintain its market leadership and drive sustainable growth.
Tabcorp

Business objective

Operating in a highly regulated and competitive market, Tabcorp aimed to modernize its digital landscape while ensuring compliance, scalability, and a superior customer experience.
01

Enhance wagering capabilities by introducing new betting types and feature enhancements

02

Accelerate time-to-market while ensuring strict regulatory compliance

03

Enhance user engagement with a seamless, mobile-first experience

04

Strengthen platform security with continuous monitoring and upgrades

Our solutions

TO THE NEW leveraged its deep expertise in product engineering, working on various business-critical applications from the frontend, backend, and quality assurance to transform Tabcorp’s digital platforms.

  • Implemented strong IAAC methodology for robust, scalable infrastructure and automated deployments, migrations, and testing with mature CI/CD practices

  • Modernized native ECS applications to a smarter service-to-service communication architecture

  • Enhanced security and observability across all layers and upgraded operating systems with the latest patches and standard security agents, ensuring industry compliance and real-time insights

  • Decommissioned idle resources (IAM roles, Lambdas, RDS, EC2s, OpenSearch), reducing costs

  • Worked on the modernization of infrastructure: Graviton migration and resource right-sizing

  • Developed advanced analytics and notification systems to elevate user engagement

  • Performed periodic secret rotations exercise end-to-end in applications, databases, and third-party systems

  • Performed SSL and end-of-life (EOL) version upgrades across 300+ databases and 100+ Lambda functions

  • Implemented end-to-end environment scheduling solution to bring infra down in off hours resulting in 20-40% cost savings

  • Built and integrated a custom Snyk plugin across 100+ repositories for improved security test coverage

  • Implemented AWS Backup as an organization-wide backup solution

  • Integrated cost optimization and reporting strategies, while contributing to platform engineering, cloud engineering, SRE, data governance, and security teams

Business outcomes

TO THE NEW helped Tabcorp transform its wagering infrastructure to meet the demands of a fast-paced digital landscape.

160% faster development through a unified iOS & Android codebase

1-week approval time (down from 4-6 weeks) via compliance workflows automation

45% reduction in manual testing effort using Appium automation

20-40%% cloud cost savings with Graviton migration and auto-scaling

600+ machines secured with Crowdstrike installations

Enhanced security & compliance with advanced cloud safeguards

Tech stack

  • API & Event Management
  • Application development
  • Monitoring & logging
  • Deployment
  • Testing
API & Event managemen
Application development
Monitoring & logging
Deployment
Testing