Is Generative AI really creating business value for Indian enterprises or are we still stuck at PoCs? In this episode of Visionary Voices by TO THE NEW, Divyanshu Bhushan, Vice President and Business Unit Head at TO THE NEW, joins us to discuss what’s real, what’s hype, and how Indian companies can move confidently from experimentation to measurable ROI.

We break down:

Current state of GenAI adoption in India
Why experiments rarely reach production
What’s slowing enterprise-scale deployment
Beyond cost savings; how GenAI drives strategic value
Practical, real-world use cases across industries
How TO THE NEW helps accelerate real GenAI outcomes

From BFSI to retail to platform engineering, discover how Indian enterprises can scale GenAI responsibly and purposefully.