Integrating Google Analytics 4 with Unomi Using Measurement Protocol

29 / Feb / 2024 by Vivek Kumar 0 comments

Introduction

Analytics plays a crucial role in understanding user behavior and optimizing digital experiences. In this guide, we’ll walk through the process of integrating Google Analytics 4 (GA 4) with Unomi using the Measurement Protocol. This powerful combination allows for advanced user segmentation and provides more targeted insights. Follow these step-by-step instructions to send events from Unomi to GA 4 seamlessly.

Setting Up Google Analytics 4

1.1 Create a Google Analytics Account

1.2 Create a Google Analytics 4 Property

  • Go to Admin → Account Access Management → Create a property.

1.3 Add a Data Stream

  • In Admin, Go to Account Access Management → Data Streams → Add Stream.

1.4 Obtain Measurement ID

  • In Admin, go to Account Access Management → Data Streams → Add Stream → Stream Details.

1.5 Get Measurement Protocol API Secret Key

  • In Admin, go to Account Access Management → Data Streams → Add Stream → Stream Details → Measurement Protocol API secrets → Create.

1.6 Create Custom Definitions

  • If needed, create custom definitions for parameters to be sent to GA 4.

Linking GA 4 to Google Tag Manager

2.1 Create a Google Tag Manager Account

2.2 Create a Container

  • In Admin, go to Account → Container → Create Container.

2.3 Create a Tag in Google Tag Manager

  • Navigate to tags → new → tag configuration → Google Tag → set Tag ID as a constant variable (Measurement ID of GA 4) → Select Triggering → All pages

Code Base Setup

3.1 Clone the UNOMI Official Repo

3.2 Create a Custom Extensions Project

  • Follow the structure of Unomi’s custom extensions in this repository.

3.3 Implement ActionExecutor Class

  • Under the action module, create a custom class implementing ActionExecutor and override the execute method.

3.4 Make HTTP Post Request to GA 4

E.g. –

https://www.google-analytics.com/mp/collect?measurement_id=your_measurmentId&api_secret=your_api_key

3.5 Include Client ID and Event in the Request Body

  • The POST request body should include client_id (a mandatory unique ID) and event.

Request body example :

Conclusion

By following these steps, you’ve successfully integrated Google Analytics 4 with Unomi using the Measurement Protocol. This integration empowers you to gather more granular insights into user behavior and enhance your data-driven decision-making process.

Feel free to customize and enhance this integration based on your specific use cases and business requirements. Happy tracking!

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