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Anaytics, Data & Analytics, Digital Analytics
Introduction Analytics plays a crucial role in understanding user behavior and optimizing digital experiences. In this guide, we’ll walk through the process of integrating Google Analytics 4 (GA 4) with Unomi using the Measurement Protocol. This powerful combination allows for advanced user segmentation and provides more targeted insights. Follow these step-by-step instructions to send events […]
Anaytics, Data & Analytics, Digital Engineering
Providing personalized experiences has become a strategic imperative for businesses in the ever-evolving digital engagement landscape. Apache Unomi, an open-source customer data platform, takes personalization to the next level with its score-based approach. In this blog, we’ll delve into score-based personalization and how Apache Unomi empowers organizations to tailor user experiences dynamically. Understanding Score-Based Personalization […]
Anaytics, Data & Analytics, Digital Analytics
Apache Unomi, as a robust open-source customer data platform, brings unparalleled personalization capabilities to the digital realm. However, like any sophisticated technology, setting up Apache Unomi can pose challenges, particularly for those venturing into the realm of customer data management and personalization for the first time. In this blog, we’ll explore the setup process of […]
Adobe, Anaytics, Data & Analytics
Overview In the fast-paced digital business world, understanding your customers and providing personalized experiences is essential for success. Over the last few months, we have been exploring the world of Customer Data Platforms (CDP). During this exploration, the name of the Adobe Experience Platform (AEP) Real-Time Customer Data Platform (RT-CDP), a licensed product of Adobe, […]
Microsoft Fabric is an end-to-end, cloud-based SaaS solution for data and analytics. It is built on top of an open lakehouse (OneLake) and weaves together multiple Microsoft tools to streamline all data and analytics workflows, from data integration to data engineering to data science. What is Microsoft Fabric, and why is it needed? Microsoft Fabric […]
Adobe, Anaytics, Data & Analytics
Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a […]
In the previous blog, we understood how to Optimally use Snowflake Warehouse and Tables. So let’s continue the blog series, where we will now focus on improving the performance in Snowflake and its associated costs. As we know, Snowflake tables are micro-partitioned, which significantly improves query performance. However, over time, you may experience query slowness […]
Anaytics, Industry Buzz, Technology
Machine learning (ML) has revolutionized how we live, work, and interact with technology. From personalized recommendations to predictive analytics, ML has become an integral part of our lives. However, with this rise in the use of ML, there have been growing concerns about the ethical implications of this technology. In this blog post I’ll explore […]
In the previous blog, we discussed the Best practices to be followed while Data loading into Snowflake from Stages. Continuing the snowflake blog series lets us understand how to use Snowflake Warehouse and Tables optimally. Snowflakes Virtual Warehouses Virtual Warehouses is one of the critical components in Snowflake architecture and deciding the correct configurations for […]