Anaytics, B2C, Cloud

Salesforce Boom In Every Sector/Services Industry

Today, we’re talking about Salesforce (a cloud-based CRM software), a relatively well-versed tool in the market that has attracted attention not only to any one specific industry but also making its huge impact on real estate, banking, legal, eCommerce, education, and charity organizations. Combines everything that businesses need from marketing, sales, commerce, and services an all-in-one […]

March 12, 2024

Anaytics, Data & Analytics, Digital Analytics

Integrating Google Analytics 4 with Unomi Using Measurement Protocol

Introduction Analytics plays a crucial role in understanding user behavior and optimizing digital experiences. In this guide, we’ll walk through the process of integrating Google Analytics 4 (GA 4) with Unomi using the Measurement Protocol. This powerful combination allows for advanced user segmentation and provides more targeted insights. Follow these step-by-step instructions to send events […]

February 29, 2024

Anaytics, Data & Analytics, Digital Analytics

Understanding Generative AI and Predictive Analytics

The emergence of artificial intelligence (AI) has had a profound effect on how businesses run and oversee daily activities. The introduction of numerous AI tools and applications has allowed organizations to make more informed decisions and automate tedious jobs, improving operations. Though there are many AI algorithms, Generative AI has become more popular across industries. […]

February 26, 2024

Anaytics, Data & Analytics, Digital Engineering

Unleashing Personalization Potential: Score-Based Personalization with Apache Unomi

Providing personalized experiences has become a strategic imperative for businesses in the ever-evolving digital engagement landscape. Apache Unomi, an open-source customer data platform, takes personalization to the next level with its score-based approach. In this blog, we’ll delve into score-based personalization and how Apache Unomi empowers organizations to tailor user experiences dynamically. Understanding Score-Based Personalization […]

December 28, 2023

Anaytics, Data & Analytics, Digital Analytics

Setting the Stage: Navigating the Apache Unomi Setup Landscape and Overcoming Challenges

Apache Unomi, as a robust open-source customer data platform, brings unparalleled personalization capabilities to the digital realm. However, like any sophisticated technology, setting up Apache Unomi can pose challenges, particularly for those venturing into the realm of customer data management and personalization for the first time. In this blog, we’ll explore the setup process of […]

December 16, 2023

Adobe, Anaytics, Data & Analytics

Unveiling the world of Unomi

Overview In the fast-paced digital business world, understanding your customers and providing personalized experiences is essential for success.  Over the last few months, we have been exploring the world of Customer Data Platforms (CDP).  During this exploration, the name of the Adobe Experience Platform (AEP) Real-Time Customer Data Platform (RT-CDP), a licensed product of Adobe, […]

December 11, 2023

Anaytics, Data & Analytics

Microsoft Fabric: An Umbrella for Data Analytics Services

Microsoft Fabric is an end-to-end, cloud-based SaaS solution for data and analytics. It is built on top of an open lakehouse (OneLake) and weaves together multiple Microsoft tools to streamline all data and analytics workflows, from data integration to data engineering to data science. What is Microsoft Fabric, and why is it needed? Microsoft Fabric […]

September 30, 2023

Anaytics, AWS, Data & Analytics

Automated PDF Filing with AI and NLP

Automating PDF Filing with AI and NLP In the ever-evolving world of data science and automation, innovative solutions have continually emerged, simplifying intricate tasks and enhancing efficiency across various industries. One such transformative application is the automation of PDF document filing, a process that has witnessed significant enhancements due to advances in artificial intelligence (AI) […]

September 25, 2023

Adobe, Anaytics, Data & Analytics

Pass digital data layer to Adobe analytics using javascript

Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a […]

August 30, 2023