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Introduction Analytics plays a crucial role in understanding user behavior and optimizing digital experiences. In this guide, we'll walk through the process of integrating Google Analytics 4 (GA 4) with Unomi using the Measurement Protocol. This powerful combination allows for advanced user segmentation and provides more targeted...
Overview In the fast-paced digital business world, understanding your customers and providing personalized experiences is essential for success. Over the last few months, we have been exploring the world of Customer Data Platforms (CDP). During this exploration, the name of the Adobe Experience Platform (AEP) Real-Time Customer...