Digital revolution has changed the way consumers interact with businesses. This shift in consumer behavior has transformed the way businesses operate. They are increasingly leveraging digital technologies to provide superior and seamless customer experience with a faster time to market. Technologies such as cloud, mobility, big data and analytics have opened doors to new opportunities as well as challenges. Rising global competition, evolving technology ecosystem and changing consumer preferences are just some of the challenges that put tremendous pressure on businesses. What they need is a technology partner that can help build high performing, scalable and superior web products and applications with a great user experience. That’s where TO THE NEW comes into the picture.

TO THE NEW is a premium digital technology company that provides end-to-end product engineering and digital transformation leveraging the power of experience design, cutting-edge engineering and cloud. TO THE NEW builds disruptive web and mobile products. With its wide spectrum of best in class digital technologies, the organization helps businesses improve products and services, enhance customer experience, enter new markets, and increase revenues. 

Headquartered in Noida, TO THE NEW has its presence in 7 locations around the world which include India, USA, China, Singapore, Indonesia, Philippines and Malaysia. The organization was founded in 2015 as a consolidation of four different businesses. It's legal entity, ‘Intelligrape Software’ has marked its footprints on large scale digital transformation projects. TO THE NEW has a passionate team of 750 tech evangelists, who have demonstrated their expertise in delivering unparalleled value to many global clients. The client list includes both Silicon Valley start-ups as well as Fortune 500 companies spread across 30 countries in APAC (Asia Pacific), Europe & North America. Some of these names are Time Warner Cable, Westcon Group, Family Education Network,, Alibaba Cloud and more.

Leadership Mantra

There are several factors that assure clients of their success and set them apart from the rest. TO THE NEW rigidly follows Lean & Agile approach to achieve faster product development. The Agile practices are followed at every step of product engineering process which includes time ¬boxed Sprints to ensure flawless delivery. Besides that, the organization’s ability to manage chaos and uncertainty; partner based approach and capabilities in test driven product development are some of the key features that provide exclusivity to the service offerings. Through its rich portfolio of exclusive services, TO THE NEW drives digital transformation for businesses by empowering them to provide a superior customer experience.

Here are the two main pillars of the organization:-

Digital Transformation: The organization has achieved a strong foothold in the market with its digital capabilities. They have expertise in the key enablers of digital transformation which are UI/UX Technologies, Digital Marketing & Analytics, Big Data, Internet of Things, Mobility and Cloud. TO THE NEW is the source of strength for its clients while they face several complexities traversing the journey of Digital Transformation. It delivers an extraordinary experience to its clients in every step of digital journey through strategic consulting; UI/UX across multiple channels; UX led engineering, cloud and mobile to develop new platforms.

Product Engineering: TO THE NEW’s rich portfolio covers the entire gamut of product engineering services including User Experience Design, Custom Web and Mobile Application Development, Web Content Management, Big Data, Cloud Consulting and DevOps. TO THE NEW has a proven track record of transforming clients’ ideas into market realities by solving most complex engineering challenges. Their software product development services are designed to accelerate development and bring in business agility leveraging Lean-agile mindset, design-led engineering, DevOps and CICD. 

Thought Leadership:With the vision of inspiring and influencing the mass from this field, the digital thought leaders from TO THE NEW spread their innovative ideas; and guide people on how to turn those ideas into market reality and replicate their success. They actively participate in global conferences, share their resourceful insights through research papers and blogs, and have also authored various thought leadership and technology whitepapers. To their credit, they have contributed more than 200+ plugins to tech communities and written more than thousand blogs. 

Incepted in 2015, TO THE NEW, with its robust team of 750+ technology experts has been striding on the path to success reaching a number of milestones. The company has bagged large digital transformation projects; and has implemented more than 100 cloud projects. Not only that, the team has made winning strides in developing applications for Smart TV
TO THE NEW has received a number of accolades through the years. Just recently, it was honored with 'Excellence in Digital Transformation' award at the Digital Economy Conclave, an event organized by Dataquest. TO THE NEW has been chosen as the Red Herring Top 100 Asia 2015 Winner; a recognition that acknowledges the company as one of the most promising private technology ventures from Asia. The ‘Great Place to Work’ Institute chose TO THE NEW as one of the ‘Best Companies to Work’ for in India in IT-BPM industry for inculcating best practices at its workplace. 

Speaking about the roadmap of the company, Mr. Deepak Mittal, Chief Executive Officer, TO THE NEW says, “Our expertise lies in various digital technologies such as cloud, DevOps, big data, mobility, analytics to name a few. The adoption of these technologies is increasing with many companies embarking on the digital transformation journey. We plan to invest in these technologies to further our expertise and help companies solve complex engineering problems.” As of its future plans, the organization has decided to dedicate its efforts and investments towards expanding the scope of services and become the de-facto go-to partners for product engineering and digital transformation.

Spirit behind the success
Deepak Mittal, Chief Executive Officer at TO THE NEW

Deepak is responsible spearheading growth and innovation at TO THE NEW. Deepak was the co-founder of IntelliGrape Software, an agile software development company in India back in 2008. An alumnus of IIT Delhi, Deepak is a Java/Grails Architect and possesses more than ten years of experience in web application development. He is also a certified scrum master and has extensive experience in delivering high-quality software in an off-shoring model.  He is a well-known speaker, an author, a mentor, a people-first leader and has a unique knack for simplifying the most complicated problems.