How 2015 unfolded on Google Search
Another year has come and gone, and as we look into the Global Google Search trends for the year that was, we are given an interesting insight on how events that occur on one end of the world, is reflected on the other end.
In November 2015, there were a total of 897 million over searches involving the Paris attacks. Top questions on Paris include “What happened in Paris?” and “Is it safe to travel to Paris?” Between 8 to 14 November, there was a peak of searches for ‘Paris’ in the history of Google.
Following that, December 2015 reflected netizens’ months of anticipation for the Star Wars Episode VII: The Force Awakens. Top questions about the movie were “What order should I watch Star Wars?” and “Is Luke Skywalker Kylo Ren?” Additionally, most searched ‘Star Wars’ film from 2004 is The Force Awakens (2015), A New Hope (1977), The Phantom Menace (1999), Revenge of the Sith (2005) and Attack of the Clones (2002), respectively.
In Malaysia, top 10 searches in 2015 were –
- HRMIS 2.0
- BRIM 2015
- Maharaja Lawak Mega
- Fast & Furious 7
- Hati Perempuan
- 1 USD to MYR
- WhatsApp Web
- Bersih 4.0
These searches reflect events that have taken place in Malaysia, for instance the Malaysians were required to update their personal details online for the disbursement of BRIM 2015, a government aid for eligible individuals. Besides that, the 1 USD to MYR search experienced a peak in August 2015 when the Malaysian Ringgit depreciated against US Dollars.
Besides that, search trends can also provide industries with insights as to what netizens want. For instance, most searches local holiday destinations in Malaysia are Langkawi, Pulau Perhentian, and Port Dickson. The Ministry of Tourism and Culture Malaysia must be able to capitalize on information like this in order to cater to the wants of netizens.
Google Trends is an information goldmine as it allows marketers to understand brand health and monitor changes in the consumer-driven market we live in. Information derived from Google Trends is genuine and trusted, as it also reflects regional behavior.