B2B, Digital Marketing, Technology

Marketing Attribution: The Secret Sauce to Making True Data-Driven Decisions

Today, marketers rely heavily on multiple channels and all sorts of marketing techniques to engage with customers, carry out marketing campaigns, customize customer’s journeys along each step, and increase clicks, visits, and conversions. While this brings excellent engagement opportunities for marketers, it also poses some unique challenges, such as insufficient internal resources, difficulty in accessing […]

March 21, 2022

Digital Marketing, Marketing, Marketing Automation

How B2B Organizations Can Build a Winning Lead Lifecycle Management Strategy

Generating leads and successfully converting them into loyal paying customers is a top priority for most enterprises. However, capturing a lead’s interest is just one part of the process. In most cases, only a tiny percentage of generated leads end up becoming customers. It’s essential to pay special attention to every lead and efficiently navigate […]

March 17, 2022


A classic mistake faced by every git user

Learning from mistakes will teach us a lifelong lesson, similarly here we are discussing a classic mistake that every git user made at least once i.e. committing code in the wrong branch.  If you identify the mistake at the right time this can be easily managed, but it gets more tricky if you start committing […]

February 2, 2022

Data & Analytics, Technology

Knowledge Distillation in Deep Learning

There were times when we had our teachers help us out in solving difficult problems. We took our problem to someone who could understand it better and can give a good overview which enabled us then to solve the problem. The same can be done in deep learning as well. Yes, we can actually teach […]

January 28, 2022

Grails, Java, Software development

Handling Exceptions in Grails

Daahh !! Who doesn’t know how to handle exceptions. A simple try-catch block would do the job. But think of so many methods where we will have to keep the same code of catching exceptions and then creating the desired response. Hmm, haven’t you heard of the common try-catch in the filter? Well, we can […]

January 3, 2022

Android, Technology

CameraX: A Simpler Approach to Camera Application Development

CameraX is another addition to the Jetpack suite of libraries by Google to help developers incorporate camera capabilities into their applications. Although Camera2 API, the predecessor of CameraX, is known to be a powerful API, it is a little problematic to take full advantage of it, especially with a large number of manufacturers having a […]

December 26, 2021

Java, Product Engineering, Software development

Groovying on Template Aid for Java

If you haven’t combined Groovy scripts with your Java projects yet, you’re missing out. It’s super easy with Maven, and it’ll make your code more modular and elegant. But most importantly, you’ll have some fun scripting, and if nothing else, you’ll most certainly benefit from some of the grooviest features, including the magic that is Groovy’s GString! You […]

December 23, 2021

Cloud, Data & Analytics, Digital Analytics

Anomaly Detection and Prediction

With the mammoth rise in vast amounts of data across the globe, it has been a necessity for the companies to ensure that they derive insights from the data being gathered. While traditional statistical tools have always been a prior step in evaluating the data, the application of analytics and machine learning has become increasingly […]

December 6, 2021

Data & Analytics, Technology

Smart Chatbot Implementation using RASA

In the era of chatbots, besides imitating humans they can also perform complex tasks like booking tickets for movies etc. Out of various implementations, Rasa is an open-source implementation for Natural Language Understanding (NLU) and Dual Intent and Entity Transformer (DIET) models. It can interact with databases, APIs, conversational flows for interactive learning with reinforcement […]

November 30, 2021