Shanuja Chandran

Analyst

Social Media Analytics

How 2015 unfolded on Google Search

How 2015 unfolded on Google Search Another year has come and gone, and as we look into the Global Google Search trends for the year that was, we are given an interesting insight on how events that occur on one end of the world, is reflected on the other end. In November 2015, there were a total of 897 million over searches involving...

26-Jan-2016

Digital Campaign Analytics, Social Media Analytics

Analytics Use Cases that are redefining BFSI

 Analytics Use Cases that are redefining BFSI In today’s world, banking institutions have the benefit of redefining their products and services – with data and analytics. Decisions to redefine banking by driving profit and mitigating risks can be obtained from data. Using Analytics Banks are able to identify and understand consumer...

26-Nov-2015

Digital Analytics, Social Media Analytics

How Real Life Events Correlate with Digital Buzz: A Case Study on Haze

The 2015 South-East Asian (SEA) haze has become an air pollution crisis of epic proportions. It has originated from Indonesian forest fires, and has affected several nations in the SEA region. The haze situation has especially worsened in Singapore and Malaysia, as schools were closed and major sporting events, such as the Standard...

30-Oct-2015

Marketing, Social Media Analytics

How can Word Association be a powerful tool in analyzing Social Conversations?

A part of data tracking using analytics that can also provide succinct insights is word association by topic. Word association is derived from mentions and can also be used to find common keywords in two different topics. For instance, two different academic institutions can have common keywords in terms of tuition fees and courses. What...

22-Sep-2015

Marketing, Social Media Analytics

Growing Influence of Social Media in Malaysia’s Political Landscape – An Analytical Perspective

"The goal is to turn data into information, and information into insight” were the words of Carly Fiorina, former Hewlett-Packard CEO. Social media usage in Malaysia has grown tremendously with the help of a better Internet accessibility and has inadvertently influenced Malaysia’s political significance. According to a recent...

19-Aug-2015