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Home > Insights > Blogs > Shanuja Chandran

Blogs

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Shanuja Chandran
Technology

Technology

How 2015 unfolded on Google Search

How 2015 unfolded on Google Search Another year has come and gone, and as we look into the Global Google Search trends for the year that was, we are given an interesting insight on how events that occur on one end of the world, is reflected on the other end. In November 2015, there were a total of 897 million over searches involving...

Shanuja Chandran
Shanuja Chandran January 26, 2016
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Technology

Analytics Use Cases that are redefining BFSI

 Analytics Use Cases that are redefining BFSI In today’s world, banking institutions have the benefit of redefining their products and services – with data and analytics. Decisions to redefine banking by driving profit and mitigating risks can be obtained from data. Using Analytics Banks are able to identify and understand consumer...

Shanuja Chandran
Shanuja Chandran November 26, 2015
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Digital Analytics

How Real Life Events Correlate with Digital Buzz: A Case Study on Haze

The 2015 South-East Asian (SEA) haze has become an air pollution crisis of epic proportions. It has originated from Indonesian forest fires, and has affected several nations in the SEA region. The haze situation has especially worsened in Singapore and Malaysia, as schools were closed and major sporting events, such as the Standard...

Shanuja Chandran
Shanuja Chandran October 30, 2015
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Marketing

How can Word Association be a powerful tool in analyzing Social Conversations?

A part of data tracking using analytics that can also provide succinct insights is word association by topic. Word association is derived from mentions and can also be used to find common keywords in two different topics. For instance, two different academic institutions can have common keywords in terms of tuition fees and courses. What...

Shanuja Chandran
Shanuja Chandran September 22, 2015
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Marketing

Growing Influence of Social Media in Malaysia’s Political Landscape – An Analytical Perspective

"The goal is to turn data into information, and information into insight” were the words of Carly Fiorina, former Hewlett-Packard CEO. Social media usage in Malaysia has grown tremendously with the help of a better Internet accessibility and has inadvertently influenced Malaysia’s political significance. According to a recent...

Shanuja Chandran
Shanuja Chandran August 19, 2015
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