Overview
In today’s fast-paced digital landscape, media and entertainment organizations need innovative solutions to streamline their content creation, distribution, and monetization workloads. They must leverage the latest technology, including AI, with an aim to deliver the right content, at the right time, on their consumer’s platform of choice.
TO THE NEW empowers media and entertainment businesses with cutting-edge technology solutions to ensure seamless content workflows and drive audience engagement as well as revenue growth. From harnessing GenAI to create rich, personalized customer experiences on digital platforms to modernizing cloud-based media supply chain workflows for improved cost efficiencies, TO THE NEW’s digital solutions for media and entertainment industry drives digital transformation.
- 350+ OTT apps deployed across platforms & devices
- 30M+ Subscribers supported across client platforms
- 1000+ Hours of OTT content processed everyday
Companies that trust us
Solutions we provide
Wide array of digital solutions for media and entertainment companies helping them with engineering and management of media operations.We specialize in building scalable, high-performance OTT platforms that deliver rich, seamless, intuitive, and omnichannel experiences to viewers across devices and destinations. From content ingestion and packaging to distribution, we empower media organisations with a future-ready OTT ecosystem that enhances user engagement and drives revenue growth.
Learn moreIn a world where average human attention span is decreasing, a compelling user experience can set you apart. We design and develop intuitive, visually appealing front-end applications that enhance audience engagement. Whether it's for web, mobile, smart TVs, or connected devices, our apps offer seamless navigation, interactive features, and an immersive viewing experience.
Learn moreOur end-to-end Smart TV solutions cater to Roku, Apple TV, Android TV, Fire TV, and other connected devices, offering custom application development, UX optimization, and multi-screen compatibility. By leveraging our deep expertise in OTT and Smart TV ecosystems, we help media and entertainment businesses expand their reach, increase user engagement, and create immersive brand experiences.
Learn moreOur domain-specific quality engineering ensures that your platform runs flawlessly across all devices and networks. Our comprehensive QA services span the entire streaming value chain, including functional testing, performance optimization, automation, and multi-device compatibility, ensuring uninterrupted and high-quality content delivery.
Learn moreWith our OneOps Managed Services, we take full ownership of your applications, infrastructure, and content operations and offer end-to-end managed services for OTT platforms. Our 24x7 monitoring, proactive maintenance, and cloud optimization, ensure your platform runs smoothly, allowing you to focus on innovation and audience growth.
Start your projectWe help broadcasters, content owners, and OTT platforms streamline their content workflows while ensuring higher discoverability, reach, and monetization. Our carefully selected and trained content localization team provides subtitling and dubbing services for over 50 languages. We optimize every aspect of media operations to maximize content value and audience engagement.
Learn moreVideos
Client Testimonial Anime Times on partnering with TO THE NEW 
Client Testimonial Anime Times on partnering with TO THE NEW Our expertise
Analytics & personalization engine
Integration of real-time analytics, viewer segmentation, and AI-powered recommendation systems to improve engagement and retention
Content localization
Global distribution with multilingual subtitling, dubbing, AI-assisted metadata enrichment and content classification workflows
Monetization
Targeted advertising and video commerce solutions that enable enhanced monetization of OTT services across platforms
M&E + Generative AI
Using GenAI to automate promo creation, content summarization, multilingual script generation and asset tagging, enabling user engagement and faster time-to-market
Power your OTT & media operations with next-gen digital solutions
Get in touchSegments we serve
Our tailored Media and Entertainment solutions to drive growth and innovation across the following industry segments.
Media supply chain modernization, drive automation & efficiencies, build bespoke video aggregation and streaming platforms for all devices
Fan engagement at scale, 3rd party data systems integration, automated highlights creation, enhanced monetization
Deliver high quality viewing experiences across platforms, content localization, packaging and publishing services
Interactive video streaming & gamification, video commerce, integration with fitness trackers
Sports betting app development, loyalty & rewards platform, security & compliance, Real-time analytics and Customer360
Success stories
Empowering transformation through innovation: real stories, real impact with TO THE NEW’s media and entertainment solutions and services.- 50%
reduced turnaround time through automation
- 99%
service quality rating maintained across all managed assets
- Tech used
- 500,000+
users subscribed to Binge within a year of its launch
- 1.4 million
requests handled per 5 minutes for 1.7 million unique users during a live streaming
- Tech used
- 150,000+
app downloads during the beta launch phase
- 50,000+
new users acquired within 18 months of launch
- Tech used
Awards and recognitions
We are proud to be recognized by industries leaders in Media & Entertainment industry.
Received the TATA PLAY Award of Excellence for two consecutive years
Named preferred fulfillment vendor for Amazon, twice in a row
Listed as a contender in Telecom, Media & Entertainment services report
Our strategic partnerships
We collaborate with leading technology providers & product companies to bring you cutting-edge Media & Entertainment technology solutions.
DRM
DRM
DRM
Subscriber Management
Subscriber Management
Ad Platform
Ad Platform
Campaign management
Analytics/AI
Analytics/AI
Analytics/AI
Cloud Providers/Video Pipeline
Cloud Providers/Video Pipeline
Cloud Providers/Video Pipeline
Cloud Providers/Video Pipeline
Cloud Providers/Video Pipeline
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Subscribe nowWhy partner with us?
We help leading Media and Entertainment companies worldwide innovate at scale.Flexible and agile solutions accelerate your time-to-market with the customization to meet your specific business needs
24x7 managed services powered by 400+ certified AWS, Azure, and GCP engineers, ensuring high availability during peak traffic
Long-term technology partner to leading media brands, driving customer-centric innovation and low-cost experimentation
Through a consultative, domain-led approach, we help you future-proof your strategy
FAQs
How long does it typically take to develop an entertainment application?
The timeline varies based on your feature set, platform complexity, and integrations. However, with TO THE NEW’s VideoReady accelerator and reusable components, we significantly reduce time-to-market, often delivering MVPs in weeks rather than months.
How can a CMS integrate with my existing media workflows?
We offer seamless CMS integration that aligns with your existing media supply chain. Whether you use proprietary tools or industry-standard platforms, our engineering team ensures smooth interoperability, automated metadata management, and real-time content updates across OTT, web, and smart TV platforms.
How can I ensure my platform delivers high-quality video streaming?
TO THE NEW ensures high-quality video delivery through robust DevOps practices, global CDN integration, adaptive bitrate streaming, and comprehensive quality engineering services that cover functional, performance, and cross-device testing.
Does TO THE NEW have experts to develop my OTT platform?
Yes. We are trusted by brands like Amazon Prime Video, Tata Play, AMC Networks, and more. Our team of OTT specialists has built and deployed 350+ OTT apps globally across web, mobile, and smart TVs.
How can I attract and retain users on my OTT platform?
Our experience design team crafts intuitive and immersive user interfaces. Combined with AI-powered personalization, viewer segmentation, and in-app recommendations, we boost engagement, reduce churn, and improve user retention across platforms.
Can TO THE NEW develop a personalized music streaming app with a user-friendly mobile UI/UX design?
Absolutely. We design custom, mobile-first audio and video streaming apps with AI-driven personalization, sleek UI/UX, and integration capabilities for content curation, user analytics, and monetization - tailored for music, podcasts, or mixed-media platforms.
How does TO THE NEW incorporate Generative AI into media solutions?
We leverage GenAI to automate promo creation, multilingual script writing, asset tagging, and content summarization—driving personalization, faster content turnaround, and lower production costs.
Do you provide 24x7 support and platform management?
Yes. Our OneOps managed services ensure round-the-clock monitoring, proactive maintenance, cloud optimization, and content operations support to keep your media business running seamlessly.
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