Navigate with intelligent, automation-first 
oneOps media managed services

TO THE NEW delivers enterprise-grade managed services for media and OTT platforms, combining deep media operations expertise with automation-first, cloud-native operating models. We help media organizations run always-on, resilient, and scalable digital platforms, ensuring uninterrupted content delivery, consistent performance, and operational confidence across complex OTT ecosystems.

Our OneOps Managed Services integrate cloud operations, application management, intelligent monitoring, and automation-led incident response into a unified operating framework. This enables engineering and business teams to move from reactive support to proactive, predictable, and governed operations. Backed by AI-driven automation, proactive observability, and structured operational governance, we reduce operational risk, improve platform stability, and enable continuous innovation.

  • 30M + Subscribers supported across client platforms
  • 20% straight-through automation via RPA
  • 40% MTTR reduction
  • 20%- 25% reduction in work volume

Companies that trust us

  • tata play
  • tabcorp
  • kplus
  • altbalaji
  • birde
  • wion
  • viu

Our OneOps managed 
services for media

Our oneOps managed services for media delivers end-to-end operational excellence; ensures platform stability, performance intelligence, and continuous modernization.

Gain centralized, real-time operational visibility across media applications, cloud infrastructure, and content delivery pipelines, powered by intelligent monitoring and analytics that enable proactive issue detection, faster decision-making, and coordinated operational control.

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Ensure uninterrupted media experiences with round-the-clock application and infrastructure support, combining continuous monitoring, predictive alerting, and rapid incident response to maintain platform availability, performance, and reliability at scale.

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Drive ongoing operational maturity through data-led insights, automation-first practices, and cloud-native optimizations that help teams reduce technical debt, accelerate innovation, and continuously improve media platform performance.

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Protect content, platforms, and user data through integrated security operations and compliance frameworks, supported by continuous risk assessment, automated controls, and industry-aligned governance across the media technology stack.

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Optimize operational spend through intelligent usage analysis, FinOps-driven governance, and capacity planning that balance cost efficiency with performance, scalability, and long-term platform sustainability.

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Orchestrate end-to-end media operations across OTT, broadcast, and multi-device ecosystems, supported by workflow automation and real-time operational insights that ensure seamless content delivery and consistent audience experiences.

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Our expertise

OTT platform engineering

Deep specialization in building and maintaining multi-device OTT experiences with resilient architectures, optimized video workflows, and cross-platform player engineering

Expertise

Cloud-native media workflows

Expertise in designing and operating elastic, automated media pipelines leveraging serverless, containerized workloads, and MLOps-driven enhancements

Expertise

AI-Powered Operations (AIOps)

Predictive analytics, intelligent alerting, automated root-cause analysis, and self-healing frameworks to minimize downtime and enhance operational velocity

Expertise

End-to-End Media Lifecycle Management

Managing ingestion, processing, delivery, and archival across diverse content libraries while ensuring quality, compliance, and discoverability

Expertise

AI-powered oneOps media managed services

TO THE NEW integrates Generative AI and AIOps capabilities into OneOps Managed Services to create a centralized, intelligence-driven operations layer for OTT and digital media platforms. With human-in-the-loop controls and enterprise-grade AI, our approach shifts media operations from reactive issue management to predictive, automated, and cost-aware service operations.

  • Detection of abnormal player KPIs before viewer impact

  • Noise reduction through intelligent alert prioritization

  • Automated service restarts and configuration rollbacks

  • Prediction of CDN saturation and bandwidth spikes

  • Cloud cost optimization through usage intelligence

  • Cross-layer dependency mapping and impact analysis

Modernize media operations with 
OneOps managed services.

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Powering diverse media segments with OneOps managed services

OneOps Managed Services adapts to the operational realities of different digital media segments, supporting scale, performance, and continuous innovation across content-heavy platforms. 

Entertainment
Sports
Fitness
News
OTT & Media Streaming Platforms
IoT

Case studies

Transforming enterprises with our oneOps managed services for media

  • 500,000+ 

    users subscribed to Binge within a year of its launch

  • 1.4 million

    requests handled per 5 minutes for 1.7 million unique users during a live streaming

  • Tech used

    awsmediaservices elasticsearch
Tata Play

Digital Transformation of Tata Play: India’s leading Pay TV & OTT services company

Read More

Awards and recognitions

We are proud to be recognized by industry leaders in the media & entertainment industry.

  • Tata Play

    Received the TATA PLAY Award of Excellence for two consecutive years

  • Prime

    Named preferred fulfillment vendor for Amazon, twice in a row

  • ism certified

    Listed as a contender in Telecom, Media & Entertainment services report

  • TPN

    Ensuring industry-approved content security and compliance across media workflows

  • Aicpa

    Robust controls for data security, availability, confidentiality, and operational integrity

  • TPN

    Adherence to globally recognized information security management standards

Reduce operational risk. Improve platform performance. 
Control costs at scale.

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Our insights

Stay ahead with the latest industry trends, our thought leadership and perspective.

Latest from our blog

Fresh perspectives, straight from our experts. Stay updated with the latest industry trends.

View our blog

Blog post

Video Start Time: The Hidden Metric That Defines OTT Success

Blog post

Roku Search

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Article

How Shoppable Video Is Transforming OTT Monetization and Platform Profitability

Article

Media and Entertainment Trends Shaping AI-Driven, Cloud-First Growth by 2026

Why choose our OneOps managed services for media?

Manage your media operations with TO THE NEW with proven expertise, innovative AI integrations, and seamless OTT scalability

  • Custom automation frameworks aligned to unique media ingestion, processing, and multi-platform delivery workflows reducing manual intervention and accelerating response times
  • AI-enabled media pipelines, intelligent operations, and multi-cloud migration strategies to support continuous innovation and long-term platform evolution
  • Deep expertise incloud-native media workflows combined with seamless OneOps platform integration enables faster deployments, stable operations, and simplified platform management
  • A strong track record of building and managing highly scalable, cost-efficient, and resilient media ecosystems across OTT, streaming, and digital content platforms

FAQs

What types of media workflows and applications does oneOps managed services for Media support?

OneOps managed services for Media supports a wide range of media workflows, including content ingestion, AI-driven metadata processing like transcription and face recognition, streaming platforms, and large-scale data processing for OTT experiences. It handles cloud-native applications such as media platforms with tiered storage, automated workload orchestration, and complex pipelines for content enrichment and indexing.

How does OneOps ensure continuous monitoring and proactive issue resolution for media services?

OneOps Media Managed Services provides continuous monitoring through an integrated sub-system that tracks metrics against best-practice thresholds for applications, infrastructure, and resources in media environments. It uses sensors and collectors to detect violations, triggering auto-healing, replacement, scaling, or notifications via an extensible alerting framework with email/SMS options.

Can OneOps manage multi-cloud media environments and enable seamless workload migration?

Yes, OneOps acts as a multi-cloud application orchestrator, designing media apps in a cloud-agnostic way to manage environments across providers while maintaining portability. It enables seamless workload migration by supporting rehost, replatform, and refactor strategies with automation tools, benchmarking, and storage tiering for media data. This ensures compliance, latency optimization, and cost savings during transitions for media services.

What automated features does OneOps provide for scaling and healing media infrastructure?

OneOps offers automated cluster scaling based on utilization metrics to optimize costs and performance for media workloads, along with auto-healing and replacement of software platforms. Its event processor and workflow engine execute scaling policies, resource adjustments, and orchestration without interruption, including feedback loops for learning from actions. Safety mechanisms like health checks and rollback prevent issues during scaling in intensive media processing.

How does OneOps handle disaster recovery and high availability for media content delivery?

OneOps includes out-of-the-box high availability configurations and best-practice automation for media content delivery, supporting geographic distribution and hot disaster recovery sites. It ensures resilience with failover modes, real-time synchronization, and reduced latency through local data copies, minimizing downtime for streaming and production. Monitoring integrates to maintain SLAs during recovery for uninterrupted media access.

Is it possible to integrate custom tools and APIs with OneOps for specialized media operations?

Yes, OneOps provides full RESTful API backing for all web interface features, enabling custom integrations for media operations like ingest pipelines and asset management. It supports Maven/Jenkins for CI/CD, extensible alerting, and workflow engines for distributing work orders with custom tools. This allows tailored automation for specialized media tasks such as metadata handling and third-party syncing.

What kind of support and SLA options are available for media companies using OneOps Managed Services?

OneOps managed services offers 24/7 monitoring, proactive support, and tailored SLAs focusing on availability, performance, and security for media companies, with options for multi-cloud deployments. Support includes incident management, continuous metrics tracking, and escalation via notifications, backed by scalable infrastructure from WalmartLabs heritage. Custom SLAs cover infrastructure, platform, and compliance needs with single-point contact.