Engineered for peak traffic, live experiences,
and global personalization
In an always-on digital ecosystem, media platforms are defined not just by compelling content, but by performance stability, viewing continuity, personalization accuracy, and regulatory compliance. As OTT platforms, broadcasters, and content owners scale globally, quality assurance becomes mission-critical to revenue protection and audience retention.
At TO THE NEW, our Quality assurance for media & entertainment services enable enterprises to deliver seamless, secure, and high-performance streaming experiences across OTT platforms, Smart TVs, connected devices, and immersive media ecosystems.
Our AI-powered quality engineering model combines deep media & entertainment domain expertise, intelligent automation, and real-world performance validation to ensure platforms remain resilient under peak traffic, live events, and global expansion.
- 100+ Certified QE Experts
- 40+ Active QE Engagements
- 40% Certified Test Professionals
Companies that trust us
Quality assurance for media and entertainment services
Stream across a global audience without interruptions with our quality assurance services for media and entertainment.
Get full-lifecycle quality assurance for media & entertainment, covering content ingestion, workflows, applications, devices, and post-production systems. From early-stage validation to production monitoring, we ensure consistent quality, faster releases, and reduced operational risk across complex media ecosystems.
We validate every user interaction; from onboarding to playback, search, recommendations, and monetization flows. Our UI/UX and functional testing ensures intuitive experiences, seamless navigation, and feature reliability across devices, platforms, and geographies, aligned with real viewer behavior.
Our automation-first strategy accelerates testing cycles for Media & Entertainment platforms. We design and implement scalable automation frameworks for regression, API, and cross-device testing, enabling faster releases, lower costs, and continuous quality across agile and DevOps pipelines.
We test platforms under real-world traffic spikes, live events, premieres, and global launches. Our performance and scalability testing ensures buffering-free playback, optimal response times, and platform resilience during peak demand, protecting both user experience and revenue.
We safeguard content, user data, and digital rights through rigorous security testing. From DRM validation and API security to compliance with industry standards and regional regulations, our Quality Assurance for Media & Entertainment services reduce vulnerabilities and strengthen trust.
Accurate data powers smarter content and monetization decisions. We validate data pipelines, analytics dashboards, and AI-driven insights to ensure reporting accuracy, consistency, and reliability across viewer engagement, ad performance, and content intelligence systems.
Our expertise
Seamless integration
Quality assurance embedded into OTT, broadcast, and content workflows, aligning seamlessly with CI/CD pipelines and media ecosystems
Platform agnostic
Consistent playback and user experience validation across smart TVs, mobile, web, CTV, and gaming platforms
AI-Powered error detection
AI-driven identification of playback issues, AV sync failures, metadata errors, and localization defects in real time
Intelligent testing
Automated, data-led testing to ensure streaming quality, accessibility compliance, and performance at scale
AI-Powered quality engineering for faster & reliable media delivery
AI is transforming how media platforms assure quality, moving from reactive testing to predictive, self-learning quality engineering. Our AI-led approach enables media enterprises to identify risks before viewers experience them and continuously optimize streaming performance across devices, regions, and traffic conditions.
Key capabilities:
Predict playback failures before release
Detect video, audio, and metadata defects automatically
Simulate real-world viewer behavior at scale
Dynamically optimize test coverage using usage data
Prioritize high-impact media workflows for faster releases
Continuously learn from production incidents and viewer behavior
Automate end-to-end quality workflows across CI/CD pipelines
Build an innovation-ready media ecosystem
with operational confidence.
How our media quality assurance services help you
Our AI-led quality assurance services enable media and OTT businesses to deliver resilient, high-performance streaming experiences.
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Predict playback failures before release
AI models analyze historical defects, streaming behavior, and traffic patterns to identify high-risk scenarios in advance, reducing production incidents, emergency fixes, and viewer-impacting outages
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Automatically detect video, audio, and metadata defects
AI-driven analysis identifies frame drops, AV sync issues, bitrate inconsistencies, subtitle mismatches, and metadata errors that traditional scripted testing and manual validation often fail to catch
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Simulate real-world viewer behavior at scale
AI replicates diverse user journeys, device combinations, network conditions, and regional traffic patterns to expose performance bottlenecks and stability risks before live events and global launches
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Dynamically optimize test coverage using usage data
AI continuously adapts testing scope based on real viewer behavior, device distribution, and content consumption trends, ensuring validation stays aligned with how audiences actually experience media platforms
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Accelerate releases without compromising experience
AI prioritizes high-impact media workflows and critical playback paths, enabling faster deployments while maintaining consistent quality across OTT, CTV, mobile, and Smart TV ecosystems
Consistent quality solutions across segments
We deliver streaming excellence across verticals, with our AI-powered quality assurance.
Case studies
Transforming media and entertainment enterprises with our quality assurance services.
- 50%
reduced turnaround time through automation
- 99%
service quality rating maintained across all managed assets
- Tech used
500,000+
users subscribed to Binge within a year of its launch
1.4 million
requests handled per 5 minutes for 1.7 million unique users during a live streaming
Tech used
150,000+
app downloads during the beta launch phase
50,000+
new users acquired within 18 months of launch
Tech used
Awards and recognitions
We are proud to be recognized by industry leaders in the media & entertainment industry.
Received the TATA PLAY Award of Excellence for two consecutive years
Named preferred fulfillment vendor for Amazon, twice in a row
Listed as a contender in Telecom, Media & Entertainment services report
Ensuring industry-approved content security and compliance across media workflows
Robust controls for data security, availability, confidentiality, and operational integrity
Adherence to globally recognized information security management standards
Build resilient, revenue-protecting streaming platforms with
AI-led media quality engineering.
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Subscribe nowWhy choose TO THE NEW for quality assurance services?
Our AI-powered quality engineering model goes beyond functional validation to drive measurable business outcomes across the media value chain
- AI-driven quality intelligence to proactively identify risks and defects before they impact viewer experience or platform stability
- Deep media & entertainment domain expertise across OTT CTV, Smart TVs, STBs, and broadcast ecosystems
- Lightweight, agile QA frameworks aligned to digital transformation programs enabling rapid iteration without compromising quality
- Outcome-focused quality assurance, directly mapped to viewer retention, monetization performance, platform reliability, and business KPIs
- Built-in compliance, security, and accessibility validation, ensuring global readiness across regulations, app stores
FAQs
How does AI improve quality assurance for media and OTT platforms?
AI enables predictive quality engineering by identifying playback risks, performance bottlenecks, and content defects before release. It continuously learns from viewer behavior and production data to prevent outages and improve streaming reliability.
What media platforms and devices do you support?
We support OTT platforms, Connected TV (CTV), Smart TVs, STBs, mobile apps, and web players, covering diverse devices, operating systems, and network conditions across global markets.
How do your QA services reduce revenue and churn risk?
By preventing buffering, playback failures, and performance degradation during peak traffic and live events, our quality engineering directly protects ad revenue, subscriptions, and customer retention.
What testing solutions for media software apps does TO THE NEW offer?
TO THE NEW provides end-to-end testing solutions for media software apps, including multimedia app testing, automation-driven regression testing, performance and load testing, security validation, and accessibility compliance to support complex media ecosystems.
Can your quality assurance scale for live sports and high-traffic events?
Yes. Our AI-led testing simulates real-world traffic surges, regional demand, and viewer behavior to ensure platform stability during live sports, premieres, and global launches.
How is this different from traditional media testing services?
Traditional testing validates functionality. Our AI-powered quality engineering predicts failures, adapts test coverage dynamically, and aligns quality decisions with real viewer usage and business impact.
Do you cover security, DRM, and compliance validation?
Yes. We validate DRM, content protection, APIs, and regulatory compliance to ensure secure, compliant delivery across regions and app stores.
What outcomes can media enterprises expect?
Clients typically achieve fewer production incidents, faster release cycles, consistent multi-device quality, and improved viewer experience, leading to higher engagement and reduced operational risk.
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