The Online Product Chassis is a framework to enable faster launch of digital Insurance products with a high degree of reusability of the “Buy Journeys” and minimal dependence of code for any change in the process. Leveraging this framework insurance companies can provide a personalized buying experience to each user and allow faster turn-around for releasing new products, and tweaking existing products.

What OPC Provides
  • Reusability
  • Configurability
  • Modularity
  • Journey re-sequencing
  • Faster Time to Market
  • Centrally managed rules driven user
  • Journeys
Solution Overview
  • Key Solution Features

    • Responsive design
    • Re-usable buy journeys
    • Rules-driven presentation layer for buy journey
    • Personalized customer portal with contextual CTAs
    • Customer-centric dashboard for quick policy servicing
    • Google analytics implementation
    • Discussion forum
  • Major OPC Components

    • React/Angular - Re-configurable UI to support variations in journey
    • Drools - Rules engine to create, store and manage all business rules
    • Spring boot, OSGI - Integration layer to hook with enterprise systems via APIs
User Journey Flow

User Journey Flow

Key Solution Tenets
Support rich interactions
(default values, reflexive form fields, progressive disclosure of form fields)
Support lead segmentation
Source-based device, partner banks, others
Extensive data analytics & data modelling
Experience working on digital insurance products
Minimal reliance on 'coding' for buy journey configurations
Reusability of buy journey forms & workflows
Faster policy issuance