Social media plays a vital role in connecting brands with consumers in the current internet era. Thousands of mid to large size organizations are leveraging social media to attract visitors, build their brand and grow the audience to drive sales. With a vast ecosystem comprising of multiple social media channels, it becomes quite a challenging task for marketers to manage all the social media platforms and keep the consumers engaged with the right content at the right time.
A recent survey states that “The number of worldwide social media users is projected to grow from 2.1 billion in 2015 to 2.5 billion in 2018. Interestingly, most companies have now switched from a traditional social media approach to a more integrated digital marketing strategy.
To stay ahead in the competition, marketers analyze various channels and chart out a comprehensive social media calendar depending on the target customer, geography, time-zone and frequency. With a diverse ecosystem of multiple channels and consumers spread across geographies, automation is the key to social media success.
Social media marketing automation allows seamless integration of your application with different social media platforms using a set of APIs. This integration allows users to have access to a standard dashboard that enables them to publish posts and analyze the performance of each post on different platforms. To understand how social media integration can bring value to your business, here are few benefits listed below:
Benefits of Social Media Integration
1) Expand your business network
A tight integration between your app and social media channels empowers the business and helps the brand to connect with consumers directly. It provides a way to understand and address your customer queries and questions instantly. It also makes it easier for organizations to communicate important news and updates to the followers and fan base real-time expanding the reach to the wider audience.
2) Easy to manage
Managing multiple social media accounts with different login credentials can be a tricky and time-consuming task. Through social media integration, you can easily organize and sync all your social media platforms and easily share, publish and schedule a post, without manually going to different platforms.
3) Analytics and reports
You can leverage social media integration to get a deeper understanding of your visitor’s behaviors. The simple dashboard allows you to monitor various metrics such as impressions, total reach, customer engagement and conversations from multiple social media channels helping you refine your marketing strategy. It also allows you to view messages, replies, and comments from customers across all platforms all in one place.
4) Content aggregation and scheduling
The important updates, news, and information shared by organizations at various social channels increase brand visibility and exposure among the larger audience base. One of the huge benefits is that you can schedule your posts for different platforms as per convenience. It enables you to reach out your target customers in different time zones at the right time, without missing a single opportunity.
5) Improved analysis and forecasts
Data plays a crucial role in planning the next business campaign. Organizations can leverage comprehensive data generated by various channels such as customer loyalty, sharing patterns, locations, interests, details of friends to launch and optimize promotional campaigns. Marketers often use these powerful insights to predict the customer’s buying decisions and plan and refine strategies.
How do you achieve Social Media Integration?
There are several ways to integrate your social media platforms and automate social media activities. Several tools are available today that easily integrate all social media platforms. One of the efficient ways is using Node.js.
What does this ebook offer ?
- Learn the steps to automate and post data to Twitter, LinkedIn, YouTube, and Facebook
- Discover different module available on NPM that enables social media integration
- Gain knowledge on creating developer applications for various social media platforms
- Understand the limitations of different platforms and possibly what you can do on each platform
- Helps you become an expert in automating and integrating your social media platforms