Digital Marketing Strategy, Digital Transformation

Six Key Elements of Social Media Management

Do you remember how we made our purchase decisions just a decade ago? Most of the times, our purchase decisions were influenced by TV / Radio Ads, Billboards, Newspapers, Magazines or Referrals coming through friends & family. The worldwide Internet penetration has completely altered the entire picture. According to a report by...

by Shweta Sharma
Tag: Social Media

Node.js, Social Media Marketing

5 Benefits of Social Media Integration and the Ways to Achieve It

Social media plays a vital role in connecting brands with consumers in the current internet era. Thousands of mid to large size organizations are leveraging social media to attract visitors, build their brand and grow the audience to drive sales. With a vast ecosystem comprising of multiple social media channels, it becomes quite a...

by Anuradha Ishwaran
Tag: Social Media

Digital Marketing Strategy, Marketing

Monkey See Monkey Do a.k.a Social Trends?

Before the 2000’s and the era of Social Media, the word ‘trendy’ was often used in relation to fashion. Trendy meant that something was current, socially applauded and made you a cool kid on the block. Fast forward a decade or so and we are now in an era where words like ‘trends’ mean so much more. We’ve even added a symbol in...

by ​Dinesh Sanjay
Tag: Social Media

Digital Analytics, Digital Campaign Analytics

Social Media Engagement is Not a Strategy

When the Social Media craze started, it was all about getting a page starter, getting fans and keeping them engaged. But it is no more a brand Goal. In fact it should not be the brand goal. So Engagement can not be a strategy. In fact it is only a TOOL. Let us discuss a few points: 1. What is your business objective? Every brand...

by Ashok Patro
Tag: Social Media

Social Media Analytics, Social Media Marketing

Ethical Social Networking

I recently came to notice a post on one of the social networking site depicting a certain number of candidates qualified from a particular state in a very much reputed exam of India. What was wrong in the post was that it claimed absolute wrong figures of candidates qualified in the exam and that also in biased manner, which further...

by Satyendra Singh
Tag: Social Media

Social Media Marketing, YouTube Optimization

Social Impact of YouTube

Well, we all loved it when Nawazuddin Siddiqui posted a YouTube video to share story of mute young Munni who returned home to her parents at Pakistan because of spirited man and how the buzz around about that video made it possible for Bajrangi Bhaijaan to reach masses as a real-life hero. This plot was quite an emotional one and it...

by Vritika Shrivastava
Tag: Social Media

Digital Marketing Strategy, Social Media Marketing

An Introduction to GIFs

I’m pretty sure most of us have heard of GIFs, but how much do we really know about it? Here’s a simple introduction to what exactly GIFs are, and how to post them on Facebook. What's a GIF? GIFs stand for Graphics Interchange Format, first introduced in 1987 before becoming a widely used file format because of its wide support...

by Amos Seah
Tag: Social Media

Social Media Analytics

The Top 5 Food Bloggers in Jakarta, Indonesia!!!

  “Live to Eat? or Eat to Live?” When it comes to food bloggers you can’t really differentiate between the two   The world of food blogging has been growing rapidly for the past few years in Indonesia, especially in Jakarta. There are now tons of food bloggers in Jakarta. They have led to a whirlwind change in how food...

by Nadia Samantha
Tag: Social Media

Social Media Marketing

Is SnapChat an important social tool for video amplification?

What is SnapChat? SnapChat, the smartphone app that let users send photos and videos with personalized text that disappear shortly after being viewed. The sender decides the length from one to ten seconds. SnapChat is one of social media’s rising stars. SnapChat was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, all from...

by Ankit Awasthi
Tag: Social Media


Integrating Tumblr with grails application

In my current grails project, i needed to integrate Tumblr with the application using Tumblr API. I searched a lot about it and find the Java wrapper of Tumblr to use it with my grails application and thought it worth sharing. Tumblr uses OAuth1.0 protocol for authorization when our application tries to access the data. The steps...

by Vivek Garg
Tag: Social Media


Reading comments of LinkedIn wall post

Hi, In one of my grails project, i needed to show the comments on any wall post of linkedin through API. I used the Java wrapper to connect any linkedIn account with the grails application which can be seen here. But somehow this library was not working when we need to fetch comments from any wall post and display them in our UI. ...

by Vishal Sahu
Tag: Social Media


Get recent twitter followers using Twitter4j

Hi, In the previous blog we saw how to fetch twitter users based on some search criteria using the Twitter4j library, a java wrapper available for Twitter API calls. In the same grails project, i had the requirement to display the recent twitter followers of authenticated twitter accounts. Twitter4j library provides a way to...

by Vishal Sahu
Tag: Social Media