There has been a deluge of data in the social media. Often businesses fail to make use of this huge wave of data to extract insights about customer behavior and make better business decisions. This happens due to a lack of comprehensive social media listening and analytics strategies.
Or say it a lack of data strategy. The data strategy is the effective analysis and usage of the huge data available to get customer insights and competitive advantage.
Meanwhile, the data available is monstrously huge, yet unstructured and crude from multiple platforms and devices. Drawing out a pattern from this collection of data needs some mindful analytics and smart strategies to reap benefits.
Customer behavior has become more complex with the explosion of social media and mobile devices. An effective social media analytics strategy would help businesses understand buyers’ journey better, which has become more non-linear recently. Customer sentiment towards the business is another aspect that helps brands in their online reputation management. This is achieved through effective social media monitoring strategies.
Refer the infographics below to know more about how to leverage social media data to get customer insights.