Category
Sort By
On 20th July, news broke out over California Fitness Gym’s (CFG) closure of outlets in Singapore and Hong Kong. Liquidators of JV Fitness, the company which owns and manages CFG, did not have adequate resources to continue the club’s operation. Buzz around social media was built due to speculations of CFG’s closure and impact on...
Social media is no longer in its inception stage as we have come forward a good number of years after its disrupting dawn. Since then, the phenomenon called as social media has gone through a lot of changes. Throughout its course of evolution, it has brought radical changes to the way consumers think, behave and make purchasing...
There has been a deluge of data in the social media. Often businesses fail to make use of this huge wave of data to extract insights about customer behavior and make better business decisions. This happens due to a lack of comprehensive social media listening and analytics strategies. Or say it a lack of data strategy. The data...
“Brand engagement is the process of forming an emotional or rational attachment between a person and a brand” --- Wikipedia With the advent of digital marketing channels for brand engagement have multiplied exponentially over years. During the 19th century channels for engaging fans were limited to newspapers and lottery...
Photo courtesy of The Dailypedia "I used to think being a celebrity is unattainable (in my case) so I never really considered pursuing show business. I didn’t think I have what it takes to be one; good looks, charisma, talents etc. But I’m here... I’m coming… I am getting there," Maine Mendoza recalled on her blog. A few...