Blogs
Introduction to Web Application Security Several times in a year does your personal or work computer ask you to update its security features despite the worldwide spending on information security standing around $80 billion in 2015. World Wide Web has become a vulnerable place, the more it saw a lot of sophistications and developments...
The more the e-commerce sector has flourished with the advent of technology in the recent years, the more it has become susceptible to attacks. Smart hackers deploy a number of crafty techniques to steal data including customer credit card information, phone numbers etc. These information can be sold in the black market that will earn...
A report by Gartner says that 40% of mobile app development projects would make use of cloud-based mobile back-end services in 2016. With mobile back-end as a service, known as MBaaS, 70% of the time dedicated to backend development can be reduced and more focus be given to frontend development. WHAT is MBaaS? MBaaS is a pre-built...
This is an era of web video revolution. If videos are becoming the King of Content, then YouTube is the King of video platforms. But, the trend proclaiming YouTube as the undisputed champion of video content marketing has started waning. This is mainly due to the mushrooming of numerous VOD platforms and live streaming applications....
Social media is no longer in its inception stage as we have come forward a good number of years after its disrupting dawn. Since then, the phenomenon called as social media has gone through a lot of changes. Throughout its course of evolution, it has brought radical changes to the way consumers think, behave and make purchasing...
There has been a deluge of data in the social media. Often businesses fail to make use of this huge wave of data to extract insights about customer behavior and make better business decisions. This happens due to a lack of comprehensive social media listening and analytics strategies. Or say it a lack of data strategy. The data...
In any web or mobile application, there are certain functions that are widely used such as push notifications, social sharing, etc. Each of these functions has its own API and needs to be integrated with an application individually from the back-end. This is a time consuming complex process. This is where mBaaS (Mobile Back-end as a...
A Beacon is a small device- working on Bluetooth Low Energy (BLE) technology- that can interact and deliver contextual information to mobile devices. This helps brands better connect with customers by identifying the geo-location of mobile devices and deliver brand related information like promotional offers, coupons, discount information...
The process of migrating your website to AEM involves a number of preliminary steps followed by the three steps of an ETL cycle. The preliminary steps involve: 1. Creating a site inventory: This involves compilation of all web pages and its properties that are to be migrated to AEM. 2. Creating a sitemap and a wireframe: The...
The art of digital marketing is not the same as it was yesterday, and it won’t be the same tomorrow. The behavior of consumers has been seeing a lot of fluctuations in their pattern making digital marketers think through their proven success strategies and tweak them to bring in more success. In short, the marketing world has a need to...
Backend integration is the most complex task in developing mobile applications. When it comes to enterprise mobility solutions, integrating mobile applications with client libraries and its security implications have been the greatest challenges for developers thereby increasing the time to market. Mobile application developers...
The ubiquitousness of social media makes it a hot tool to handle. It can either bring in more followers to your brand when managed effectively or can run down your reputation in no time. Needless to say, in the recent years social media strategy has become a prime concern for organizations of all sizes, from startups to large...
