Narinder Kumar, CEO & Co-founder, TO THE NEW, recently shared his expert views on the implications of India’s Digital Personal Data Protection (DPDP) Rules for startups.

In his quote, Narinder highlights how the DPDP framework is not just a compliance mandate but a strategic opportunity for young digital businesses to differentiate themselves. As he explains:

“The DPDP rules open up a clear opportunity for startups to use privacy as a competitive edge. In a saturated digital landscape, demonstrating clean consent flows, minimal data collection, and transparent communication can instantly build user trust.”

He further emphasizes that the biggest challenge for startups lies in achieving operational discipline. Many early-stage companies, driven by speed, will now need to adopt more robust data governance models. As Narinder notes:

“The primary challenge will be operational discipline: mapping data flows, tightening access controls, meeting breach-reporting timelines, and maintaining processing logs. Many early-stage companies have prioritised speed over structure, so this transition will require a more mature approach to data governance.”

This media recognition reinforces our commitment at TO THE NEW to driving responsible, transparent, and human-centric digital innovation.

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