AI-Powered Marketing
Automation Services to Drive ROI
Marketing Automation services empower enterprises to optimize their marketing operations, streamline campaign management, and achieve higher RoI through intelligent automation. As an end-to-end marketing automation partner, we deliver comprehensive solutions that cover the entire marketing spectrum from front-end and back-end development to platform set-up, CRM integration, and advanced inbound marketing initiatives.
With AI-powered marketing automation services, we provide advanced data analysis, end-to-end campaign optimisation, and precise audience targeting to drive exceptional results. Beyond set-up and execution, our services focus on enhancing data quality, campaign efficiency, and performance analytics. We provide database audit and enrichment to de-duplicate, standardize, and normalize customer information for more effective outreach.
Our expertise extends to responsive design and development for landing pages, forms, and email templates, enabling cohesive brand experiences across channels. We have certified experts in all leading MAPs such as SFMC, Marketo, HubSpot, Pardot and so on.
- Trusted by leading brands
- Serving Fortune 500 companies
- Best-in-class technology stack
Companies that trust us
Our Marketing Automation
Services
Designed to help you streamline your marketing efforts, maximize efficiency, and drive higher conversions.
Set-up your marketing automation platform with defined roles and permissions, along with integration with CRM, to define and track the buyer’s journey.
De-duplicate, standardize, & normalize your data from the CRM or external data sources. Our data ingestion & enrichment processes help your marketing teams be more effective in their outreach.
Focus on your marketing outreach through responsive landing pages & email templates. We enable cross-channel campaigns by implementing social sign-ups, LinkedIn lead gen forms & matched audiences.
Customized lead nurturing program for every unique lead. We optimize lead scoring, source mapping, progressive profiling, A/B & multivariate testing services, along with GDPR and CAN-SPAM compliance.
Get access to marketing dashboards and get campaign & program-specific reports. We also help in data visualization & analysis to manage the data flow from marketing funnel to sales funnel for your business.
Enhance your account-based marketing, web personalization & multi-channel marketing campaigns across social media, paid media, websites, blogs, etc., while analyzing & optimizing marketing ROI.
Our expertise
Audience Segmentation
Set up rules for dynamic audience segmentation based on demographic or behavioral similarity and target each marketing action at the right segment
Marketing Personalization
Complete your messages with dynamic content that will change automatically based on customer profile data
Automated Campaign Delivery
Schedule the start of your campaign and set up next steps automatically triggered by customer actions
Lead Generation
Record, score and send your leads generated from marketing activities directly to a sales team to ensure the shortest response time
AI-Powered Marketing Automation Services
Our AI-powered marketing automation services enhance targeting precision, accelerate campaign deployment, and eliminate operational bottlenecks, resulting in higher conversion efficiency and accelerated revenue impact. Our capabilities include:
Our capabilities include:
AI-enhanced journey orchestration
Hyper-personalized content at scale
Predictive lead scoring and prioritization
Multi-channel campaign optimization
Workflow automation and intelligent orchestration
Tools include:
Marketing Automation Services Across Industries
Tailored to meet the unique needs of diverse industries, ensuring scalable, measurable, and customer-centric outcomes
Case studies
Curating real stories, enabling real impact with our marketing automation services
Gigamon partnered with TO THE NEW to enhance email marketing performance by improving lead quality and eliminating non-human interactions within its automation workflows.
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Our Marketing Automation Toolkit
We work across leading marketing automation platforms to deliver reliable, scalable results.
Maximize campaign performance with our
AI-powered Marketing Automation Services
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Subscribe nowWhy Choose Us for our
Marketing Automation Services?
Our expertise lies in delivering advanced marketing automation solutions that drive personalized, multi-channel customer engagement.
- Deliver hyper-personalized, dynamic content to elevate customer engagement and digital experiences
- Drive seamless multi-channel marketing campaigns with unified automation and optimized execution
- Enhance campaign management through intelligent workflows, real-time tracking, and actionable insights
- Strengthen lead nurturing with automated journeys, predictive scoring , and contextual communication
- Accelerate conversion cycles with data-driven automation , ensuring higher ROI and reduced manual effort
FAQs
What are marketing automation services and solutions?
Marketing automation services and solutions help businesses streamline, automate, and optimize marketing tasks across channels. They include strategy, platform implementation, campaign automation, lead nurturing, CRM integration, and analytics, enabling higher engagement, improved efficiency, and measurable ROI.
How does AI-powered marketing automation improve campaign ROI?
AI-powered marketing automation enhances campaign ROI by delivering hyper-personalized messaging, predictive lead scoring, and optimized campaign timing. By analyzing behavioral data and automating decision-making, AI enables precise targeting, reduces wasted spend, and accelerates revenue growth.
Which marketing automation platforms do you support?
We support leading marketing automation platforms, including Salesforce Marketing Cloud, Marketo, HubSpot, Pardot, Netcore, and Braze. These platforms allow businesses to automate multi-channel campaigns, implement AI-driven personalization, and gain actionable insights to improve marketing performance.
How can multi-channel marketing automation increase engagement?
Multi-channel marketing automation coordinates campaigns across email, social media, web, mobile, and other digital channels. By delivering consistent, timely, and personalized messages, businesses can engage prospects at every stage of the buyer journey, improve response rates, and strengthen brand loyalty.
How do you implement lead lifecycle management using marketing automation?
Lead lifecycle management is implemented through automated lead scoring, progressive profiling, nurturing campaigns, and AI-driven qualification. This ensures that leads are accurately segmented, engaged with personalized content, and seamlessly passed to sales teams, resulting in higher conversion rates and a healthier sales funnel.
Can you integrate marketing automation solutions with existing CRM systems?
Yes, our marketing automation solutions integrate seamlessly with existing CRM systems to unify customer data, automate workflows, and provide real-time insights. This integration ensures that marketing and sales teams work together efficiently, enabling faster lead follow-up and improved campaign outcomes.
What industries benefit most from AI-powered marketing automation?
AI-powered marketing automation benefits industries with complex customer journeys or high-volume interactions, such as BFSI, healthcare, iGaming, media & entertainment, technology, and retail. Enterprises in these sectors gain better targeting, improved lead quality, enhanced personalization, and measurable ROI.
How does TO THE NEW ensure data-driven optimization in campaigns?
We leverage analytics, AI insights, and performance dashboards to continuously monitor and optimize campaigns. Data-driven optimization includes audience segmentation, A/B testing, predictive scoring, and cross-channel analysis, enabling improved engagement, higher conversions, and sustained marketing effectiveness.
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