AI-Powered Performance Marketing 
for Scalable ROI

Orchestrate the right message, on the right channel, at the right time. Our performance marketing experts empower businesses with end-to-end digital media strategy, execution, and optimization designed to accelerate growth and maximize ROI.

We bring together consumer insights, predictive analytics, and creative campaigns that deliver measurable impact. By combining performance marketing with strategic channel selection, our media planning and buying solutions help brands lower CPC, CPL, and CAC while boosting customer engagement and driving sustainable business growth.

  • $15 M+ Media budgets managed annually
  • 100+ Global B2B and B2C clients
  • 25+ Performance marketing experts

Companies That Trust Us

  • Tata Play
  • 3M
  • Alibaba Cloud
  • Hilti
  • Amaron
  • Zess
  • Cera Sanitaryware Ltd
  • Dr Aggrwal
  • Tech Mahindra
  • Netlotto
  • Made In India
  • SAP
  • Gleneagles Hospitals
  • Invest India
  • Ministry of Education
  • IFB
  • CX Tec
  • Smart Ping
  • Tektrinix
  • swyam

Outcome-Driven 
Performance Marketing 
Services

Delivering measurable results through data-backed campaigns across search, social, display, OTT, and programmatic platforms.

Combining analytics, audience insights, and conversion optimization to deliver measurable results. From paid search and display to programmatic buying, campaigns are designed for scale, speed, and sustained impact.

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High-impact campaigns that merge emotional resonance with audience data to elevate brand perception. Executions span digital, OTT, and OOH, ensuring consistent visibility and strong top-of-mind recall.

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Access to premium ad inventories, negotiated placements, and contextual integrations designed for maximum exposure. Direct buys ensure precision targeting, competitive pricing, and measurable engagement lift.

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Optimized product campaigns across Google Shopping, Amazon Ads, and retail media networks. Intelligent bidding, creative optimization, and data analytics are applied to deliver maximum return on ad spend (ROAS).

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Performance-led mobile campaigns focused on increasing downloads, in-app engagement, and user lifetime value. Creative testing, audience segmentation, and post-install analytics enable continuous optimization.

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Data-backed campaigns across Meta, LinkedIn, X, YouTube, and emerging platforms. Advanced audience targeting, creative experimentation, and performance analytics ensure stronger engagement and conversion outcomes.

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Strategic affiliate networks built to expand reach, improve acquisition, and enhance brand equity. Each partnership is optimized for transparency, compliance, and measurable performance across digital ecosystems.

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Our expertise

Data-Driven Strategies

Utilizing AI, predictive analytics, and intent-based data to craft targeted campaigns that drive measurable ROI

Expertise

Creative Excellence

Building engaging ads and intuitive landing pages designed for user journeys and higher conversion rates

Expertise

Omnichannel Presence

Expertise in running synchronized campaigns across search, social, display, OTT, and programmatic platforms

Omnichannel

Agile Performance Optimization

Continuous refinement through rapid testing, bid adjustments, and funnel-level optimizations for sustainable performance

GenAi

GenAI x Performance Marketing Services

Our AI-powered performance marketing services help enterprises shift from reactive campaign execution to a predictive, self-optimizing growth engine.

Our capabilities include:

  • AI-powered ad creative generation 

  • Cross-channel journey intelligence

  • Budget forecasting & ROI simulation 

  • Automated bidding & campaign orchestration

  • Predictive audience targeting & micro-segmentation

  • Governed, brand-safe optimization workflows

Tools include:

ChatGPT
 
Gemini
 
DALL·E
 
Midjourney
 
Runway
 
Claude
 

Performance Marketing Services Across Industries

Choose the right target audience and drive digital media planning & buying for global clients.

M&E
Media & entertainment

Driving audience engagement with data-led campaigns across streaming platforms, OTT, and social channels

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Technology
Technology

Helping enterprises expand global reach with scalable, performance-driven media campaigns

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Healthcare
Healthcare

Executing compliance-ready campaigns that deliver personalized patient engagement and trust-building communication

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Banking, Financial Services, Insurance
BFSI

Enabling customer acquisition through hyper-personalized campaigns aligned with trust, security, and regulatory frameworks

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iGaming
iGaming

Accelerating growth with responsible, performance-focused marketing strategies designed for player acquisition and retention

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Manufacturing
Telecom
Automobiles

Case studies

Curating real stories, enabling real impact with our performance marketing services

  • 200M+

    impressions achieved, 175% increase in paid media campaign CTR

  • 8,000+

    unique content posts & 212%+ increase in engagement on social media

  • Tool used

    Google Adword Sprinklr
  • 3000+

    blogs across different domains, 200+ case studies published

  • 1500+

    webinar and conference videos

  • Tools used

    drant face
  • 5x+

    increase in followers across social media platforms

  • 60%

    growth in organic traffic through SEO efforts

  • Tools used

    SemRush HootSuite
Hilti

Maximizing digital ROI with 5.5K+ leads & 1Mn+ CHF online revenue

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Alibaba Cloud

Amplifying Alibaba Cloud’s Global Reach with a 360-Degree Content Strategy

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Amaron

Transforming Amaron’s digital journey with integrated marketing solutions

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Our Strategic Partnerships

Collaborating with industry pioneers for greater impact.

Meta Partner
 
Google Partner

Our AI-Led Performance Marketing Tools

Powering smarter, faster, and more profitable campaigns through AI-driven intelligence and real-time optimization.

Explore how strategy, storytelling, and scale come 
together with expert-led 

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Our insights

Stay ahead with the latest industry trends, our thought leadership and perspective.

Latest from our blog

Fresh perspectives, straight from our experts. Stay updated with the latest industry trends.

View our blog

Blog post

Why Lead Scoring is the Key to Smarter Sales and Marketing Alignment

Blog post

Digital Marketing in 2025: Trends That Will Shape the Industry

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Article

Reinventing Keyword Research with the help of Custom GPTs

Article

5 Digital marketing strategies for scalable B2B growth in 2025

Why Partner with TO THE NEW for Performance 
Marketing Services?

Our performance marketing services help you maximize ROI, reduce wasted spend, and turn every campaign into a measurable growth driver.

  • Drive higher ROI through precision-led media planning , audience insights, and smarter creative optimization
  • Maximize campaign impact by eliminating performance gaps across ads, audiences, and bidding strategies
  • Improve conversions and engagement with continuous A/B testing and analytics-driven optimization
  • Make confident, strategic decisions using transparent reporting on user behavior, visibility, and ROI
  • Boost full-funnel engagement with high-performing ads and conversion-focused landing pages

FAQs

What makes TO THE NEW a differentiated performance marketing partner?

TO THE NEW takes a differentiated approach by blending data science, creative innovation, and proprietary technology accelerators. Our methodology goes beyond traditional planning; we leverage advanced analytics to identify the right audience segments, craft tailored creative assets that resonate, and deploy automation-driven tools that maximize efficiency.

Do you support global performance marketing campaigns?

Yes. As a global Performance Marketing Partner, we orchestrate enterprise-scale campaigns across diverse markets. Our performance marketing team manages end-to-end execution, ensuring regulatory compliance, localized messaging, and scalable delivery across international performance marketing channels.

How do you measure performance marketing success?

We apply a rigorous performance marketing measurement framework aligned with business outcomes. Metrics such as CTR, CPA, CPL, and engagement rates are tracked alongside advanced multi-touch attribution models to validate the effectiveness of our Performance Marketing strategies.

Can you improve underperforming performance marketing campaigns?

Absolutely. Our performance marketing experts follow a proven turnaround framework. We conduct in-depth audits covering targeting accuracy, creative relevance, bidding efficiency, channel mix, and landing page performance to recalibrate the performance marketing solution and restore growth momentum.

Do you provide landing page optimization as part of the service?

Yes. Landing page optimization is a core component of our performance marketing services. Our performance marketing team designs, tests, and continuously refines landing pages to ensure usability, message alignment, and conversion efficiency, maximizing returns across all performance marketing channels.