Mobile Rewards App | Digital Loyalty & Casino Experience

Overview

Overview
Our Client
Objective
Solutions
Outcome
Tech stack
Contact us

Engagement overview

TO THE NEW partnered with a prominent US-based casino and gaming enterprise to conceptualize and launch their flagship mobile rewards app - a critical initiative in their broader digital transformation strategy. This mobile-first solution connects multiple casino properties through a single, seamless rewards platform. It empowers customers with features like cardless check-ins, digital wallets, and personalized offers - enhancing engagement while simplifying operations.

Our Client

iGaming United States

The client is a well-established casino-entertainment group operating casino properties across multiple states, including key markets like Chicago, Atlantic City, and Lake Tahoe. With a growing omni-channel footprint, the client sought to modernize customer experiences across physical and digital touchpoints through a unified loyalty solution.

Business Objective

The client faced a common challenge across multi-property casino businesses - a fragmented loyalty program with inconsistent customer experiences. The company needed a modern, mobile-centric solution that would unify the customer experience regardless of which location they visited, while still allowing for property-specific features and promotions.

Developed a unified rewards mobile app with seamless integration across multiple casino properties

Created a feature-rich platform that enhances customer loyalty and increases engagement

Enabled cardless/cashless transactions to modernize the casino experience

Build a scalable foundation to support future property onboarding and feature expansion

Ensured strict compliance with gaming regulations while maintaining robust security measures

Our Solutions

TO THE NEW delivered a comprehensive mobile solution that bridged the gap between traditional casino experiences and modern digital expectations. Our team implemented a multi-faceted approach focused on user experience, system integration, and technological innovation to create a next-generation loyalty platform that could scale with client's ambitious growth plans.

Designed and developed a modern, user-friendly mobile application for both iOS and Android platforms, ensuring a consistent brand experience
Implemented property-specific configurations that allow customization while maintaining a unified codebase and user experience
Created secure payment integration gateways to enable cashless gambling transactions and digital wallet functionality

Engineered a robust backend to handle personalized offers, rewards tracking, and tier status management across multiple locations
Integrated an AI-powered RAG based chatbot to streamline user engagement via a single conversation interface for accessing casino, hotel, offer, and event info
Introduced a fully digital cardless play experience to eliminate the need for physical loyalty cards

Business Outcomes

The launch of the mobile rewards app delivered substantial improvements across customer engagement, loyalty management, and digital operations. The digital-first approach has not only improved operational efficiency but has also provided valuable data insights that allow for more personalized customer experiences and targeted marketing initiatives.

Successfully onboarded 9 casino properties with few more in the implementation pipeline

Achieved significant improvement in player engagement while reducing operational costs

Enabled substantial cashless transaction volumes within the initial months of launch

Experienced a noticeable increase in loyalty program enrollments via the mobile app compared to traditional sign-up methods

Enhanced self-service through the AI chatbot, enabling users to access offers, events, and property info conversationally-reducing reliance on support teams