Smart TV app development services
for scalable OTT growth
As audiences shift to connected TV, Smart TV platforms have become a strategic revenue channel, not just a distribution layer. Our smart TV app development services help media, sports, and digital-first brands build resilient, monetization-ready smart TV ecosystems.
We engineer applications that deliver unified, high-performance streaming experiences across Smart TVs, Connected TVs, set-top boxes, gaming consoles, XR devices, mobile applications, and connected home ecosystems, while integrating analytics, personalization, and advertising at scale. With cloud-native foundations and platform-specific optimization, we help enterprises reduce time-to-market, increase engagement, and future-proof their Smart TV strategy.
As a Roku Preferred Partner, we deliver automated Smart TV testing, certified QA frameworks, and global delivery models to ensure predictable launches. Our teams modernize OTT ecosystems end-to-end, from microservices-based backends to low-latency video pipelines and real-time playback analytics, enabling AI-ready, future-proof streaming platforms.
- 350+ OTT apps deployed across platforms & devices
- 30M+ Subscribers supported across client platforms
- 100+ Experienced App Developers
Companies that trust us
Our smart TV app
development services
Powering end-to-end smart TV app development services with AI, Cloud, XR & emerging technologies at the core.
Deliver immersive, intuitive, and brand-consistent experiences across Connected TV ecosystems with UI/UX engineering purpose-built for large screens and remote-based navigation. We design and validate interfaces for smart TVs, gaming consoles, and OTT devices to ensure effortless content discovery, smooth user flows, and zero-friction engagement.
We design and develop bespoke native and cross-platform Smart TV applications for Samsung Tizen, LG webOS, Roku, Android TV, Google TV, and Fire TV. Our apps feature remote-first UX, optimized navigation, and seamless OTT backend integration for faster launches and consistent large-screen performance.
Implement secure, scalable video playback with HLS/DASH, Widevine, PlayReady, and FairPlay DRM. We integrate SSAI/CSAI, analytics, and 4K pipelines to improve playback reliability, ad yield, and average revenue per user across global Smart TV audiences.
Ensure flawless performance and faster store approvals with comprehensive testing across 100+ Smart TV and STB devices. We validate app behavior against OEM guidelines, automate regression and CI/CD pipelines, and proactively address compatibility issues; delivering uptime and predictable go-live timelines.
Keep your OTT platforms running at peak performance with 24/7 monitoring, proactive support, and continuous feature delivery. We manage post-launch operations, cloud scaling on AWS and Azure, performance optimization, and A/B testing, allowing your teams to innovate faster without operational overhead.
Our expertise
Intuitive, remote‑first user interfaces
Large-screen UX engineered for Smart TVs, featuring remote-first navigation and intelligent content discovery to increase engagement, extend session duration, and improve viewer retention across devices and platforms
White-label OTT & rapid rebranding pipelines
Proven enterprise frameworks for white-label Smart TV apps and automated rebranding across Roku, Fire TV, Apple TV, and Android TV, enabling predictable delivery, faster launches, and consistent multi-platform user experiences
High‑quality video streaming & playback optimization
Advanced streaming architectures using adaptive HLS/DASH, DRM integration, and performance tuning to deliver high-resolution Smart TV playback with minimal buffering and consistently reliable viewing experiences
Push notifications & targeted alerts
Contextual push notifications and tailored alerts for new content, recommendations, and promotions within Smart TV apps, improving recall, deepening engagement, and encouraging repeat viewership
IoT-integrated streaming experiences
Advanced Smart TV app development capabilities that incorporate AWS IoT for real‑time video signaling and synchronized experiences across companion devices and Smart TV platforms
Advanced player engineering & customization
Deep specialization in enhancing open‑source video players within smart TV apps, including DRM, ad monetization, ABR, subtitles/CC, analytics, and premium playback capabilities for high‑performance streaming
AI-powered smart TV app development service
By integrating LLM-powered intelligence with OTT data pipelines, viewer signals, and device capabilities, we enable accelerated development cycles and improved code quality.
Key capabilities:
AI-Driven Content Personalization
Natural Language Voice & Conversational Control
Real-Time User Behavior Adaptation
Dynamic UI & Interface Personalization
Intelligent Advertising & Targeting
AI-Powered Accessibility Enhancements
Cross-Device & Ecosystem Intelligence
Power your streaming platform with enterprise-grade
Smart TV app development services
What our smart TV app development services help you achieve
Our Smart TV App Development Services help enterprises transform fragmented device ecosystems into scalable revenue platforms. We focus on accelerating growth, improving customer experience, and reducing operational complexity across Smart TV and Connected TV environments.
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Accelerate time-to-market across Smart TV platforms
Launch and update apps faster across Samsung, LG, Roku, Android TV, Google TV, and Fire TV using unified development frameworks
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Monetize more effectively through seamless system integration
Connect Smart TV apps with CMS, DRM, analytics, personalization, and ad-tech systems to enable data-driven monetization
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Increase viewer engagement and session duration
Remote-first UX and large-screen design improve content discovery, navigation, and retention in living-room environments
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Scale operations without increasing platform complexity
Managed services, cloud optimization, and continuous delivery enable predictable growth while controlling support and maintenance costs
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Reduce release risk and platform instability
Real-device testing, automated QA, and store compliance validation ensure consistent performance across 200+ Smart TV devices
Delivering smart TV App development services across segments
As a smart tv app development company, we deliver streaming excellence across verticals.
Case studies
Enabling success across industries with smart tv app development services.
150,000+
app downloads during the beta launch phase
50,000+
new users acquired within 18 months of launch
Tech used
500,000+
users subscribed to Binge within a year of its launch
1.4 million
requests handled per 5 minutes for 1.7 million unique users during a live streaming
Tech used
Awards and recognitions
We are proud to be recognized by industry leaders in the media & entertainment industry.
Received the TATA PLAY Award of Excellence for two consecutive years
Named preferred fulfillment vendor for Amazon, twice in a row
Listed as a contender in Telecom, Media & Entertainment services report
Ensuring industry-approved content security and compliance across media workflows
Robust controls for data security, availability, confidentiality, and operational integrity
Adherence to globally recognized information security management standards
Smart TV platforms we work with
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Subscribe nowWhy Partner with TO THE NEW?
Data-driven innovation, future-ready solutions.
- Extensive experience delivering 350+ native and cross-platform Smart TV applications across global markets
- Option of Unified, single-codebase frameworks that accelerate development across Samsung, LG, Roku, Apple TV, Fire TV, and Android TV
- Deep and diverse expertise across Smart TV and Connected TV application development, spanning multiple domains, platforms and operating systems
- Proprietary accelerator, Smart TV Starter Kit, VideoReady Player, and automated rebranding pipeline for faster, scalable launches
- Dedicated Smart TV Testing CoE with automated sanity suites and real-device coverage across 200+ platforms for zero-defect releases
FAQs
Which Smart TV platforms do you support for OTT app development?
We build and optimize native and cross-platform Smart TV apps across all major ecosystems - Samsung Tizen, LG webOS, Android TV, Google TV, Amazon Fire TV, Roku, Apple TV, Hisense, Foxxum, and multiple STB platforms. Our engineering expertise ensures device-specific performance tuning, faster certification, and consistent large-screen UX across diverse hardware environments.
Can you develop one unified codebase for multiple Smart TV platforms?
Yes, Cross-platform Smart TV frameworks that facilitate single-source development for mobile, web, and connected TV devices are our teams' area of expertise. This ensures platform-native performance across LG, Samsung, Fire TV, Roku, and more while cutting development time, speeding up new rollouts, and optimizing maintenance costs.
Do you offer a custom video player with DRM, ads, and analytics?
Absolutely. Our VideoReady accelerator includes multi-DRM (Widevine, PlayReady, FairPlay), SSAI/CSAI ad integration, multi-audio, subtitles/CC, ABR settings, DVR capabilities, and QoE analytics. It’s engineered for Smart TVs, OTT devices, mobile, and web, enabling faster playback, reliable streaming quality, and seamless 4K/5.1 experiences.
How do you ensure quality and performance across hundreds of Smart TV devices?
We have a dedicated Smart TV Testing Center of Excellence with automated sanity suites and more than 200 genuine devices. Our QA teams ensure that every OTT release satisfies international standards for speed and stability by validating navigation flows, playback performance, responsiveness, accessibility, and platform-specific certification criteria.
Do you also build and manage OTT platforms, backend systems, and cloud infrastructure?
Yes, we provide complete OTT platform engineering, encompassing cloud-based content management systems, microservices architecture, content workflows, billing integrations, DRM, subscriptions, and analytics. Millions of consumers can access scalable, secure, and globally dispersed streaming services thanks to our deployments on AWS, Azure, and GCP.
Can you provide ongoing maintenance, device updates, and multi-brand app management?
Monitoring, performance optimization, new-platform enablement, and app rebranding are all included in our round-the-clock OTT managed services. We assist streaming providers in maintaining high uptime, rapid rollouts, and seamless long-term operations with automated build pipelines, multi-brand orchestration, and continuous release management.
Do you provide ongoing maintenance and multi-brand app management?
Yes. Our 24/7 managed services cover monitoring, cloud scaling, A/B testing, rebranding, and continuous delivery for enterprise Smart TV app development.
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