Elevate ROI, Optimize Customer
Journey with AI-Enabled Digital
Analytics
Modern enterprises generate massive volumes of customer and marketing data but value comes only when that data is trusted, connected, and actionable.
Our digital analytics services help businesses track, unify, measure, and optimize customer interactions across web, mobile, and marketing channels. By leveraging AI-enabled analytics, organizations gain real-time insights, improve campaign ROI, and make data-driven decisions that accelerate growth.
With advanced data collection, reporting, and visualization techniques, organizations can make informed decisions that improve customer acquisition, engagement, and retention. From attribution modeling and funnel analysis to cross-channel data integration, our analytics solutions ensure you capture the metrics that truly matter.
- Faster insights from data to decisions in weeks, not months
- Robust analytics built for governance and scale
- Trusted by the world’s top-performing brands
Companies that trust us
Our Data-Driven Digital
Analytics Services
We help enterprises move beyond basic reporting to insight-led growth by building analytics foundations that scale with business complexity.
We implement GA4, Firebase, Adobe Analytics, Clevertap, Mixpanel and custom tracking solutions across web and mobile platforms. Our services ensure seamless integration, accurate event tracking, and scalable analytics setups that capture actionable data.
Understand your audience and cater them as per their needs. We analyze cross-channel journeys, heatmaps, and funnel flows to identify drop-offs and optimize engagement touchpoints for improved customer experiences.
Transforming raw data into interactive dashboards for cross-functional business visibility with Tableau, Power BI or Looker Studio.
Maximize ROI across marketing channels with precise campaign analytics. From paid media ads to social media, we measure performance, optimize spends, and highlight what drives conversions.
Go beyond traditional reporting. Using AI and ML models, we deliver predictive analytics, churn forecasting, and personalization strategies that keep you ahead of market shifts.
Ensure compliance without compromising performance. We build analytics frameworks aligned with GDPR, HIPAA, and industry standards, maintaining trust while unlocking business value.
Our Expertise
End-to-End Data Integration
Our digital analytics services unify data from web, mobile, CRM, and marketing platforms into a single digital analytics solution, ensuring accuracy, governance, and consistent measurement across the customer lifecycle
Advanced Attribution Modeling
We design custom, multi-touch attribution as part of our digital analytics capabilities, helping organizations measure true ROI, optimize channel investments, and make data-driven decisions across complex digital journeys
Cloud-Enabled Analytics
Our digital analytics platforms leverage AWS, Azure, and GCP to deliver secure, scalable insights. We build cloud-native analytics environments with real-time reporting, governance, and enterprise-ready dashboards
AI-Powered Insights
We extend digital analytics services with AI-driven insights, enabling predictive analytics, audience intelligence, and campaign optimization, helping teams move from descriptive reporting to proactive, growth-focused decision-making
GenAI-Enabled Analytics & Intelligence Tools
Our GenAI-enabled digital analytics framework unifies data ingestion, modeling, interpretation, and visualization, delivering insights that are richer, contextual, and inherently actionable.
Our capabilities include:
AI-Powered Data Interpretation
Predictive & Prescriptive Analytics
Customer Journey Intelligence
Attribution Modeling Reinvented
Operational Analytics Automation
Experimentation & Optimization
Governed Data Environments
Tools include:
Digital Analytics Services Across Industries
We deliver industry-specific digital analytics solutions designed for scale, compliance, and measurable impact.
Case studies
Curating real stories that demonstrate measurable impact through digital analytics services.
200M+
impressions achieved, 175% increase in paid media campaign CTR
8,000+
unique content posts & 212%+ increase in engagement on social media
Tool used
Our Strategic Partnerships
Trusted partnerships across analytics and marketing ecosystems.
Our Analytics Tool Kit
We work across leading digital analytics platforms to deliver enterprise-grade insights.
Explore how smarter, AI-powered analytics drive better decisions.
Our insights
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Subscribe nowWhy Choose Us for our Digital Analytics Services?
At TO THE NEW we don’t just collect data - we convert it into measurable growth.
- Expertise across GA4, Adobe Analytics, Tableau, and enterprise platforms
- 100+ analytics implementations across Fortune 500 and high-growth companies
- Industry-specific use cases ensuring faster time-to-value
- Flexible engagement models designed to scale with business growth
- Proven impact: 10-20 % average improvement in marketing ROI
FAQs
What are digital analytics services and why do businesses need them?
Digital analytics services enable organizations to track, measure, and analyze customer interactions across websites, mobile apps, and campaigns. Businesses need them to improve marketing ROI, optimize customer journeys, and make data-driven decisions that drive growth.
How can digital analytics improve marketing ROI?
By offering attribution modeling, campaign performance measurement, and predictive insights, digital analytics identifies what works and what doesn’t. This enables businesses to allocate budgets effectively, reduce wasted ad spend, and improve overall marketing ROI.
What tools and platforms are used in digital analytics?
We specialize in implementing enterprise-grade platforms like Google Analytics 4 (GA4), Adobe Analytics, Mixpanel, Tableau, and cloud-native analytics solutions on AWS, Azure, and GCP, ensuring accurate, scalable, and real-time insights.
How do digital analytics services support customer journey analysis?
Digital analytics services offer a 360-degree view of customer touchpoints, from the first click to conversion. By analyzing behavior across channels, businesses can enhance personalization, reduce drop-offs, and improve engagement at every stage of the customer journey.
Are digital analytics solutions compliant with data privacy regulations?
Yes. Our solutions are built with strict adherence to GDPR, CCPA, and HIPAA (for healthcare). We also ensure robust data governance frameworks, enabling businesses to maintain compliance while leveraging analytics for growth.
Why choose TO THE NEW for digital analytics services?
With 100+ enterprise implementations, deep expertise in GA4, Adobe Analytics, and cloud platforms, and proven results—like improvement in marketing ROI, empowering data driven decisions—we help businesses accelerate growth with tailored digital analytics solutions.
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