Overview

Engagement overview

With rising OTT consumption, K+ focused on delivering consistent viewing experiences across mobile, web, and set-top boxes while meeting increasing user expectations. presented opportunities to enhance frontend usability further, deepen visibility into user behavior, and expand monetization capabilities.

The initiative focused on strengthening the platform experience, improving observability into user journeys, and enabling new revenue streams. K+ worked with TO THE NEW to upgrade its OTT ecosystem across Android, iOS, web, and STB environments while improving performance, engagement, and platform readiness for scale.
 

Our client

Media & Entertainment
 Vietnam

K+ is the premium pay-TV brand of Vietnam Satellite Digital Television (VSTV), offering live and on-demand content across devices. Backed by VTV and Canal+ Group, the platform delivers premium programming to a growing subscriber base across Vietnam.

Logo

Business objective

K+ aimed to advance its platform capabilities further to strengthen user experience, visibility, and monetization:

01

Improve user experience through a more intuitive and engaging interface

02

Enhance platform performance and stability for a smoother viewing experience

03

Enable better visibility into user behavior and content consumption patterns

04

Strengthen platform scalability to support growing user demand

05

Introduce in-app purchase capabilities for mobile monetization

06

Enhance content discovery and personalization using user insights

07

Further strengthen application reliability and user experience

08

Ensure consistent experience across mobile, web, and STB platforms

Business solution

Platform enhancements were introduced across frontend, playback, analytics, and monetization layers to enhance overall experience, performance, and monetization capabilities.

  • Redesigned frontend across Android and iOS using insights from user behavior and interaction patterns

  • Simplified navigation and content discovery to reduce drop-offs during browsing

  • Improved playback performance through native player enhancements across devices

  • Enabled DRM-based content protection using Widevine and FairPlay integrations

  • Modernized STB experience to support improved streaming consistency and faster updates

  • Introduced features such as parental controls and live TV reminders

  • Implemented user behavior tracking to capture cross-device engagement patterns

  • Enabled analytics to identify playback issues, drop-offs, and engagement trends

  • Strengthened monitoring to support faster issue identification and resolution

  • Integrated in-app purchase workflows across Android and iOS ecosystems

  • Aligned billing systems with app stores to support subscription and transaction flows

  • Introduced backend APIs to ensure compatibility with existing CMS systems

Business impact

The engagement contributed to measurable improvements in platform performance, engagement, and monetization readiness.

Enabled in-app monetization across Android & iOS platforms through integrated purchase workflows

Improved user engagement driven by enhanced interface design and viewing experience

Increased visibility into user behavior supporting data-driven decisions

Improved application stability through monitoring and performance tracking

Enhanced platform flexibility supporting faster feature updates and iterations

Consistent user experience delivered across mobile, web, and STB platforms