TO THE NEW ran a campaign in collaboration with Goonj to support Kerala in times of trouble. As the state battles the worst flood in 100 years, people have lost their lives and loved ones. Thousands have been injured and lacs of people have been displaced. TO THE NEW has taken this step to extend a helping hand along with Goonj to support the affected.
Our Newers, who wanted to be a part of the campaign were given a choice to either donate an amount into a donation box or send helpful, relief items for the affected people.