GenAI-Enabled Experience Design Services
At TO THE NEW, our Experience Design Services help brands create meaningful, consistent and human-centered digital journeys across products and platforms blending deep UX expertise with GenAI-powered workflows..
Our approach brings together user research, strategy, UX design, UI design and usability evaluation, prototyping enhanced by GenAI to build experiences that work for both users and businesses.
Grounded in UX Design Services, Human-Centered Design Strategy, and iterative testing, we focus on solving real problems through a mix of behavioral insights, visual design excellence and strong usability principles amplified by AI tools that speed up discovery without compromising craft or empathy
From discovery and user journey mapping to design systems, prototyping, accessibility and evaluation, we cover the full lifecycle of digital experience design. Our work spans web, mobile and connected ecosystems, ensuring seamless experiences across touchpoints.
With a strong foundation in user research, usability heuristics, and structured workflows, we deliver consistent and scalable outcomes for enterprises, combining human judgment with AI-backed data at every step.
Whether you are launching a new product, modernizing an existing journey or defining a new customer experience, our Digital Experience Design capabilities help you build solutions that users trust and enjoy using.
- 50+ IxDF Certified usability analysts on our team
- 20% Faster GTM speed through AI-powered, cross-functional collaboration
- 80+ Successful digital product design engagements
- 85+ Average SUS score across all engagements
Companies that trust us
Experience Design Services
Tailored for Your Digital
Experience Needs
We offer a comprehensive suite of experience design services that help you uncover user needs, improve usability, strengthen brand identity, and deliver consistent digital product experiences across platforms.
Improve your product’s usability, visual consistency, and accessibility through a structured design audit that blends expert evaluation with AI-informed diagnostics to identify friction points across UI flows, interactions, and brand elements for faster improvements without restructuring the full product.
Understand user behaviours, needs, and motivations through interviews, observations, and contextual studies, supported by AI-assisted synthesis that helps teams validate assumptions, define human-centered design strategies, and build digital experiences that reflect real-world user expectations.
Establish a clear UX vision through journey mapping, persona definition, and experience frameworks, using AI-enriched data and scenarios to align business goals with user needs and enable high-performing customer experience design while reducing rework across web and mobile products.
Strengthen brand perception with a cohesive identity system that includes visual language, color, typography, and tone guidelines, informed by AI-powered exploration to broaden creative directions while preserving a unified, recognizable brand across digital platforms.
Ensure your product works intuitively for real users by testing prototypes, workflows, and live experiences, combining human-led evaluation with AI-supported behavioral insights to reveal friction points, improve task success rates, and strengthen UI/UX design quality before development investment.
Align your product vision with scalable design architecture that supports long-term growth by structuring information architecture, navigation, workflows, and design systems to improve usability and accelerate product development, augmented by AI-driven modeling to keep experiences consistent as they scale.
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PODCAST Pixel perfect: Designing with emotions & AI
PODCAST Pixel perfect: Designing with emotions & AIOur expertise
Human-Centered Design
Our human-centered design strategy ensures every digital product is shaped around real user behaviors and needs, using GenAI selectively to deepen insight while keeping decisions rooted in empathy to deliver intuitive, frictionless, and emotionally resonant digital experiences.
GenAI + Experience Design
By integrating GenAI into discovery, prototyping, UX copy, and design documentation, we help teams speed up research, explore variations instantly, and enhance overall digital experience design, improving efficiency, creativity, and time-to-value across the entire design lifecycle
Unified Experience
We help brands create seamless and consistent interactions across digital touchpoints, combining design craft with AI-informed patterns so users enjoy a coherent, intuitive, and high-quality experience that improves engagement, loyalty, and overall satisfaction.
Accessibility
We design inclusive digital experiences by following WCAG 2.2 and ADA standards, using AI-assisted accessibility checks to support best practices such as keyboard navigation, screen-reader support, color contrast compliance, and meaningful alt text so every user can navigate and interact with confidence.
UX Strategy & Experience Architecture
Through structured UX design services, information architecture, and journey modeling, we help teams create clarity, reduce complexity, and build digital experiences that guide users effortlessly while supporting business goals, supported by AI-enhanced analysis where it strengthens decision-making.
Multi-Platform & Multi-Device Experience Design
We design cohesive digital product experiences across mobile, web, tablet, and smart TV ecosystems, including Android, iOS, Roku, Jadoo, and Wion, using AI-aware patterns and insights to ensure consistent usability, performance, and customer experience design across all user touchpoints.
Scalable Design Systems & Governance
We build scalable design systems that standardize components, patterns, and visual rules, enabling faster delivery, seamless collaboration, and consistent UI/UX across products for long-term efficiency
Research-Driven Experience Design
Using deep user research, discovery workshops, and evidence-based insights, we help organizations prioritize customer needs, validate assumptions early, and design digital product experiences that drive adoption and reduce risk, strengthened by AI-backed synthesis of complex data.
Cross-Functional Design & Engineering Alignment
Design, engineering, and product teams work together to create interfaces that are feasible, scalable, and aligned with business priorities, with AI-enabled documentation and handoffs helping brands deliver high-performing digital experiences more efficiently.
Iterative Testing & Experience Optimization
Through continuous usability testing, prototyping, and structured evaluation, we refine user experiences, using AI-supported analytics to reduce friction and help teams make confident design decisions before development.
GenAI-Powered Experience Design at TO THE NEW
We integrate GenAI throughout the experience design lifecycle, accelerating research, ideation, prototyping, and documentation while keeping human empathy and strategic intent at the core. This powerful synergy helps teams explore more variations, make smarter decisions, and scale high-quality digital experiences faster.
This is similar to how global leaders in experience design frame AI as a co-pilot that augments designers and product teams rather than replacing them.
GenAI enhances every stage without replacing creativity. Our approach amplifies human expertise with intelligent automation, delivering 20% faster iterations and more innovative outcomes while ensuring every experience remains genuinely human-centered.
AI-Accelerated Discovery
Intelligent UX Writing
AI-Driven Prototyping
Automated Documentation
Accessibility Insights
AI-Enabled Workflows
Industries We Elevate Through ExperienceDesign Services
We design digital experiences tailored to industry-specific user behaviours, regulatory needs, and product complexities.
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Subscribe nowWhy Partner with TO THE NEW for Experience Design Services?
- Strong foundation in research-led, AI augmented experience design
- Scalable design systems enabling faster releases
- Expertise across product, web and mobile ecosystems with AI-informed insights
- Mature processes and structured delivery workflows
- Deep data and AI-backed understanding of customer journeys and digital behavior
FAQs
How do your User Experience Design Services improve product success?
Our work is grounded in user research, journey analysis and usability evaluation. This helps teams understand real behaviors, reduce friction and design experiences that increase engagement, satisfaction and task completion.
In addition, AI-assisted analytics and pattern recognition help us validate decisions faster and spot opportunities that might be hidden in large datasets.
What makes your UX Design Services human-centered?
We follow a research-first approach that includes interviews, observations and testing. The insights guide our strategy and ensure the design supports real needs, accessibility and user context.
We use AI carefully, only where it strengthens understanding, inclusion, and accessibility, while keeping human researchers and designers accountable for every decision.
How do your Digital Experience Design services support enterprise scale?
Yes, we build scalable and documented design systems with components, patterns and guidelines. These systems improve efficiency, consistency and collaboration across design and engineering teams.
How do you conduct usability testing?
We use moderated and unmoderated tests, prototype evaluations, heuristic reviews and score-based methods like SUS. Findings help refine the product before development.
How do you ensure design aligns with business goals?
We work closely with product owners, marketers and engineers to understand objectives, KPIs and constraints. Every decision, from workflow to visual design, supports measurable outcomes.
Our teams leverage AI to model scenarios, forecast impact, and continuously monitor experience performance, keeping the design roadmap tied to measurable business outcomes.
Can you support both new products and redesigns through UX/UI Design Services?
Yes. Whether it’s transforming an existing journey or designing a new experience from scratch, our teams deliver strategy, UX, UI and testing support tailored to the product lifecycle.
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