Capturing data is highly crucial to analyze the performance of digital properties and scope for improvement. TO THE NEW implements leading analytics platforms, tag management systems and custom tracking pixels. Our team of Certified Digital Analytics Implementation Professionals has done over 40 implementations across different verticals.
Our experts chart out a personalized digital analytics roadmap to demonstrate measurable business impact and also help in evaluating and recommending KPIs, tool stack and vendors.
Our Business Consultants/strategists will sit with you to evaluate & identify key business objectives and key performance indicators (KPIs), which will enable Business to analyze and optimize its website.
Designing Solution Design Document, which contains variable mapping, page naming strategies. Technical Deployment Instructions document worksheet containing detailed data layer instructions on where, how and which Analytics tags are to be deployed (e.g. on page-load versus on-click) that should be a part of the Analytics implementation
Setting up the account as well as reportsuite/account ID along with variable mapping and console settings.
Creating the web property along with rules and data elements.
Full end to end test cycle validating if tags are firing correctly and validating the data captured in desired reports.