Capturing data is highly crucial to analyze the performance of digital properties and scope for improvement. TO THE NEW implements leading analytics platforms, tag management systems and custom tracking pixels. Our team of Certified Digital Analytics Implementation Professionals has done over 40 implementations across different verticals.
Our experts chart out a personalized digital analytics roadmap to demonstrate measurable business impact and also help in evaluating and recommending KPIs, tool stack and vendors.
Our Business Consultants / Strategists evaluate & identify key business objectives and Key Performance Indicators of your business to analyze & optimize your brand website
We help create a Solution Design document, which includes variable mapping & page naming strategies and Technical Deployment Instructions document worksheet containing detailed data layer instructions on where, how & which analytics tags are to be deployed (e.g. on page-load versus on-click) that should be a part of the analytics implementation
Setting up the account as well as a reportsuite/account ID along with variable mapping and console settings
Creating a web property along with rules and data elements
Full end to end test cycle validating if tags are firing correctly and validating the data captured in desired reports