Overview

We use Google Analytics to track and understand your customer's behavior, what they're looking for and whether your business is addressing their needs. Our team evaluates the performance of your digital assets and helps you make the right business decisions

Common Mistakes
  • Not evaluating the existing setup
  • Trusting your data blindly
  • Not tracking page interactions
  • Not testing after setting up
  • Not tracking all the pages
  • Not keeping a ‘Raw Data’ view
  • Double tracking pages
  • Errors in cross-domain tracking
  • Not adding UTM tags
  • Not using Google Tag Manager
  • Not automating reports for efficiency
  • Not adding annotations to reports
  • Not setting goals & events
  • Not setting up custom alert
Our Services
  • Adobe Analytics Audit & Recommendations
    Google Analytics
    Audit & Recommendations

    For your existing implementations, we understand your key goals suggest actions for improving the overall performance of the account

    • Evaluate your Digital Marketing channels for optimization
    • Conduct a 360°analytics audit, to steer your marketing at a strategic level
    • Plan a Digital Analytics roadmap with technical & business recommendations
    • Implement changes deploying Tag Management and conduct a revalidation
    • Create custom dashboards and provide support for the implementation of new functionalities
  • Adobe Analytics Tech-Setup
    Google Analytics
    Tech Setup

    We help you implement Google Analytics for all your reporting & dashboarding needs

    • Evaluate your existing goals, tools, campaigns & initiatives
    • Devise a personalized Digital Analytics roadmap
    • Create a solution design document with information on analytics tag deployment
    • Setup of Google Analytics accounts with variable mapping and console settings
    • Conduct end-to-end tag validation of the data captured
  • Adobe Tag Management Services
    Google Tag Management
    Services

    Our experts help implement Google Tag Manager(GTM) with an easy to use web interface to manage & maintain tags

    • Evaluate your business goals & digital properties to develop user-friendly data structure & tag governance
    • Define rules & conditions to capture relevant data
    • Ensure seamless migration from a legacy website to GTM system
    • Support tag migration from one Tag Management ecosystem to another
    • Use existing layers to manage implementation of advertising tags & beacons
    • Make enhancements & troubleshoot issues to enhance data quality
  • Reporting & Analysis
    Reporting
    & Analysis

    Our GA experts help in implementing the right tools to deliver data-driven reports as per your business requirements to help you make more accurate strategic decisions.

    • Analyze the current reporting structure to improve user experience
    • Integrate visualization tools to present a unified view of data
    • Share daily, weekly & monthly reports with actionable insights
    • Monitor analytics platforms for any issues
    • Use attribution Modelling to evaluate which touchpoints create maximum impact

Our Client Engagement Process

Client Engagement Process adobeClient Engagement Process adobe
Insights

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